JOIN OUR TEAM
Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market
Oral contraceptives (OCs), known commonly as “the pill,” are prescription medications that prevent pregnancy. The most common brands of OCs contain hormone combinations of estrogen, progestin, and/or progesterone. These products have been used for years and were first launched on the U.S. prescription market in the 1960s. While OCs resulted in a new era of
The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually. There are small, independent companies, however, that have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined
The number of beds and facilities in the extended care industry has remained flat as nursing homes compete with at-home care and assisted and independent living facilities. However, extended care facilities is still an important end-use segment for suppliers of laundry chemicals, because sanitizing and disinfecting linens and garments are crucial in a setting with
Overall, the U.S. economy is showing improvement in employment, construction, and manufacturing. All of these factors help drive sales of professional cleaning products and make end users of these products slightly less price sensitive than during recessionary periods. However, in education, the emphasis is on steady
Kline is actively conducting research with end users of laundry chemicals to assess their usage, perceptions, and perspectives on emerging trends. The extended care segment, including nursing homes, assisted living, and independent living facilities, are part of this research. The most commonly used laundry chemicals among extended care facilities are detergent, bleach, and fabric softeners
The U.S. OTC market overall experienced 2.0% growth in 2017 with upper respiratory and topical products classes posting higher than average gains, according to Kline’s Nonprescription Drugs USA 2017 annual market study. “A strong cold and flu season in both Q1 and Q4 of 2017 drove the OTC cold and sinus market up 4.5% from
Industrial and institutional odor control products consistently demonstrate strong growth compared with other professional cleaning segments. Products like odor control, air and fabric refreshers, air fresheners, and odor eliminators are widely used by cleaning professionals to improve the cleanliness and appearance of facilities. The professional air care market has posted a compound average annual growth
There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that
Understanding the needs of professional end users, such as commercial laundry processors, hospitals, lodging establishments, restaurants, extended care facilities, prisons/jails, and other on-premise laundries, are key for laundry chemical suppliers. Trends in product usage, channels of distribution, penetration of textile rental firms, the role of machinery/equipment, such as extractors, continuous batch washers or tunnels, and
