Professional Hair Care

Healthier Hair at the Epicenter of the Salon Industry

Our recently published Salon Hair Care Global Series shows another year of robust growth for the industry that already accounts for over $14 billion globally. This is driven in part by products focused on care and treatment.

Shampoos and conditioners lead the way with over 4% growth in 2018, with treatments at the forefront of this increase. A large part of treatments is dedicated to restoring hair health from the damage caused by chemical procedures, especially hair coloring, as well as the extensive use of hot tools.Continue reading

Professional Hair Care Products

Good for Your Body, Good for Your Hair

Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading

Come Join Us at Cosmoprof North America 2019!

Kline’s Presentations at Cosmoprof North America

Are you going to Cosmoprof North America? Stop by our booth (#34027) in the Trends Corner as we have some special surprises for you! Don’t miss the chance to give our products a test run, as well as to pick up exclusive educational materials! And there’s more…you can also enter our contest for a chance to win a free beauty report of your choice. View floor plan»

Hear from our team of experts and other industry thought leaders on current and demanding topics. Register here to attend our insightful presentations on Monday, July 29 at the Mandalay Convention Center in Las Vegas. Continue reading

Cosmoprof India Mumbai 2019

India: A Hot Spot for International Marketers

We were recently invited to present on the latest developments taking place in the professional beauty sector at the second edition of Cosmoprof India in Mumbai. It was an amazing experience to see how the event expanded from its premier edition in 2018—not only in terms of space and time but also in the form of exhibitors and attendees.

What caught our eye in particular was the wide presence of international exhibitors who gathered from 23 countries, according to organizers. Coming mostly from Europe and Asia, these marketers were looking to form alliances with Indian distributors and expand their global presence by entering the Indian beauty market. Among these are Eldan Cosmetics, Mediterranea Cosmetics, Italcosmetici, LookX International, Sifarma, and Yuya in Europe and Doosun Cosmetics, Beyond Cosmetics, Misocos, Natural Korea, and S.C. Artistry Company Limited in Asia.Continue reading

Eye on hair sheets!

Good Hair Day, Just a Swipe Away

Have you forgotten to book your salon appointment? Impromptu meetings keeping you from looking your best? Worry not—the solution now comes in a pint-sized sachet. What started as a beauty trend in Asia evolving from K-Beauty’s facial sheet mask phenomenon has now become a global sensation extended to the hair care industry.

Hair sheets are like towelettes enriched with oils and formulations that fight frizz, static, and flyaways from root to tip. Purse-portable and easy to use for quick fixes, they make a great alternative to bottles of creams and sprays. Kline PRO U.S. data indicates that treatment products designed for frizz control gained share in 2018 versus the previous year. Innovations such as these sheets have contributed to the growth.Continue reading

Kline PRO UK 2018 report and database are now published!

Kline PRO Reveals the Top Products and Services in the United Kingdom

In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.Continue reading

Kline PRO US 2018 Summary Report Now Published

Full Speed Ahead with Pro Hair Treatments

Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.

According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading

Green and Multimedia Blend at Cosmoprof Bologna

Cosmoprof Worldwide Bologna 2019, once again, did not disappoint its expected 260,000 visitors from around the world. As always, the hair care industry was in the spotlight. Exhibitors, spread across six halls, had the chance to represent their brands with unique booth designs, new product launches, live shows, and much more. Aside from a few exceptions, manufacturing companies did not have on-the-spot sales, keeping the event focused on business aspects rather than turning it into a shopping event.Continue reading

Professional Hair Care Retailing

How Far Does the Multichannel Strategy Go for Salon Hair Care Brands?

The multichannel movement among professional brands has grown in recent years, but how different companies react to it varies. Some brands are turning into hybrid brands and selling mostly or a large part of their products through retail stores as opposed to salons. Many examples of such brands can be found among newer players on the market, such as Oribe (now owned by Kao), Alterna (among Henkel’s brands portfolio), or Living Proof (a Unilever brand). Among well-established marketers that have had a multichannel approach for many years is Estée Lauder with brands like Aveda and Bumble and bumble. In the United States, Aveda even has its own vertically integrated stores.Continue reading

Professional Hair Care Market

Four Questions Salon Hair Care Marketers Must Ask in 2019

As 2018 closes, we are looking back at the salon hair care market’s performance wondering what changes the year has brought to the industry and where did the market land in comparison to its historical performance. Between 2017 and 2018, the salon hair care industry grew at a steady pace of around 3%, although the category and country market performance varied. For example, while the U.S. market shows some slowdown compared to previous years, the Chinese market blossoms, driven by the development of e-commerce. In light of the recent changes on the global landscape, some of the key questions salon hair care players should be asking themselves include:Continue reading