Are Leading Salon Hair Care Brands Delivering the Most Value?
Top-selling salon hair care brands are those that have the highest sales in the market, but is that enough to earn them an automatic spot on the shelf?
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Top-selling salon hair care brands are those that have the highest sales in the market, but is that enough to earn them an automatic spot on the shelf?
The salon hair care market has rebounded in both America and Canada after COVID-19-related downturns, but the latter had a much rougher road to recovery.
Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
As the pandemic continues to linger, the salon hair care industry in the Asia-Pacific region is rising to the challenge ― from expansion of e-commerce in China to fostering local salon brands in Australia. Here are some key developments that have taken place:
weDo Professional is a new eco-ethical salon hair care brand offering a range of vegan and cruelty-free products in 100% recyclable packaging. This brand is already present in markets such as Austria, Switzerland, Spain, the Nordics, and Germany and is expected to roll out in other major European markets during 2021. For additional brand insights,
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further
The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries.
The demand for vegan hair care products is stronger than ever, due primarily to an increase in awareness and consciousness about the ill-effects of animal derivatives like keratin, collagen, and glycerin, which are present in many hair care brands. Vegan products are comprised of natural ingredients, making them less harsh. In addition, they are cruelty-free,
“Skinification of hair,” a trend that has gained popularity in recent years, is expanding its reach in professional hair care. The trend is led by growing consumer awareness that the benefits of a good skin care regimen can be expanded to the scalp, which is essentially an extension of the facial skin. Professional salon brands
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers
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