Changing Tides: Procter & Gamble Returns to its Roots, and the Rise of Coty’s Beauty Empire
Procter & Gamble (P&G) has been the leader in the U.S. beauty and personal care market since the very first edition of Kline’s Cosmetics & Toiletries USA report was published in 1963. That study, which was authored in part by Dr. Charles Kline himself, reported P&G among the leaders in the soap, deodorant, toothpaste, and