Salons are the leading outlet when it comes to selling professional salon products. However, the brands that are gaining are not the perennial leaders. Based on just-published data from our revolutionary Kline PRO service, these practical webinars will show how to leverage the power of data to accelerate growth in the salon space.Continue reading
Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.
According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading
A double-digit decline is definitely not a good way to kick off a new year. The Kline PRO database, which is based on actual salon transactions, shows that retail product sales to clients in the first quarter of 2017 are down by nearly 13% over the first quarter of last year. For those that were hoping to shake off 2016’s 5% overall slide, it could be a long year.
Why is this happening, and what can be done to turn it around? The landscape of the professional salon industry has changed in recent years. Competition for sales is fierce and coming from all sides: big chain salons, beauty super stores, diverted product retailers, and the Internet.Continue reading
A new generation of treatment products has propelled the salon hair care industry to hit a five-year high in terms of sales growth in 2015. Treatment products was the only product type to register a double-digit gain for the year, with growth nearly four times the industry average. Driven not only by bond multipliers—a brand new sub-category created singlehandedly by Olaplex that was quickly and fiercely replicated by countless others—but also by many deep nourishing treatments and multi-benefit products, as more emphasis is placed on healthier hair and scalps.