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Tag: online beauty brands

Digitally Native Beauty in China

The Power of Online Beauty Disruptors in China

Digital native beauty brands have been rising to become an industry disrupting force in the past three years in China’s cosmetics market. Emerging with a flair for consumer experience and control over their own distribution, these brands are often found on China’s prominent e-commerce platforms such as Tmall, JD, and Xiaohongshu.com. Our preliminary research indicates

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