Increasing by a robust 21%, dipping powders continue to be the key driving force behind the healthy growth of 7% registered in the global professional nail care market in 2019, with demand expanding beyond North America into new regions like Europe and Asia. North America continues to be the leading region and shows a dynamic year as major companies introduce dipping powders as part of their permanent portfolio.
Driven by the solid performance of the nail enhancements category, the professional nail care market continues to gain traction, with 2018 being the best-performing one in the past five years. Other factors contributing to its 8% growth in 2018 include increased emphasis on education and training, new and innovative products, digitalization, and beauty salons expanding their service menus.Continue reading
The year 2018 has proven to be another strong year for the nail enhancements category, although it was powered by the new segment of sculpting hybrid gels or poly-acrylic gels as opposed to dipping powders, which was the big rage behind the category’s growth in 2017. That said, it is worth mentioning that dipping powders continued to enjoy popularity in 2018. However, the growth was not as phenomenal as 2017, as the segment witnesses saturation with most of the marketers already offering a dipping powder system as a part of their portfolio. The only novelty evident for dipping powders is that of marketers introducing new shades as a part of their seasonal collections.
While 2017 was a revolutionary year in the comeback of dipping powders and the introduction of a new form of sculpting gels packaged in tubes, 2018 seems to be rather quiet in terms of innovation. Some marketers are waiting to capitalize on their profits with their newly introduced product lines across these two product forms, while others are still evaluating their success.
The dipping powder trend picked up toward the end of 2016 and continues to be a mainstay in 2018, with most established and smaller brands now including it in their portfolio. Continue reading
Powered by the nail enhancements category, the global professional nail care market rebounds, increasing by over 6% in 2017, according to our soon-to-be-published Professional Nail Care: Global Market Brief. Resurging interest in the dipping powder systems and the launch of new hybrid gels are among the key drivers moving this market forward.
With approximately 18% growth, nail enhancements is the fastest-growing category in the global professional nail care market in 2017. Most of this growth is being driven by the dipping powder systems, which began as a trend in late 2016 and become mainstream in 2017 with various marketers adding these systems to their product portfolios. Continue reading
The global professional nail care market enjoys another year of dynamic growth. Long-wear nail polishes continues to be the most dynamic category in the global professional nail care market, up by over 100% and thus doubling its size in 2016.
Consumers’ growing concern for maintaining healthy nails fuels growth in the care products category. Multi-functional products are here to stay, while men’s visits to nail salons are increasing more than ever, leading to the opening of some new doors exclusive to men.
The global professional nail care market continues to enjoy another year of dynamic growth of over 5%, on par with 2015’s market growth. Nail enhancements, our newest addition to the recently published edition of our Professional Nail Care: Global Market Brief report, represents approximately 10% of this market, witnessing an uptick in sales, mainly driven by the comeback of the dipping powder systems. Several new entrants abound this category, such as Tammy Taylor Prizmatic Powder Coat Nail System, Kiara Sky Dip System, Kiara Sky Dip System, and Entity Dip & Buff System towards the end of 2016.Continue reading
A few years of healthy to very healthy growth of the gels category, driven particularly by the gel-polishes phenomenon, comes at the price of weaker nails. As consumers are becoming more health-conscious, they turn to different solutions while taking a break from gels. This shift creates new opportunities on the market, especially in the treatments area, where we see innovative twists in products formulated with underlying care benefits.
Maintaining or restoring the health of nails is a major factor that marketers are emphasizing. Orly introduces its Breathable Treatment + Color—an all-in-one nail treatment and color lacquer product line that helps repair damaged nails and stimulate nail growth while coloring. Continue reading
Another exciting year is predicted for the global professional nail care market, which continues to offer seasonal color collections, new textures, and more natural formulations, all delivered through creative marketing campaigns. While 2015 was all about the revolutionary long-wear nail polishes, which contributed to a significant portion of this market’s sales, 2016 brings innovation to the next level.
Mirroring the booming natural trend in the personal care and hair care markets, professional nail care marketers are now turning their attention towards improving product formulations to make them vegan, as well as free of parabens, formaldehyde, DBP, and toluene. Marketers are increasingly focused on being able to integrate “3-Free,” “5-Free,” and “7-Free” claims into their marketing campaigns.Continue reading