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There is no doubt that e-commerce is a rapidly growing channel in the OTC market, but this channel still makes up a relatively small percentage of actual OTC sales—well below 10% of total sales for most OTC categories. However, digital marketing can have profound effects on brand performance even within traditional brick-and-mortar retail channels. Some
Both consumers and foodservice professionals alike share concerns over food-borne illness and preventing such outbreaks. The cleanliness of food preparation areas, surfaces, and wares used to prepare and serve food are of utmost importance. In fact, food safety compliance was the single most important issue among over 700 foodservice professional respondents surveyed recently by Kline.
The market for natural OTC products continues to see double-digit year-over-year sales growth, while the traditional OTC market struggles with only 2%-3% growth each year. Kline defines natural OTCs as drug-free, non-monograph products that may contain natural, plant, or herb-based ingredients. Natural OTCs can be homeopathic products and often make claims of support, prevention, maintenance
Kline & Company is well known in the industrial and institutional (I&I) cleaning industry for research, analysis, and insights on janitorial and foodservice cleaning chemicals, laundry chemicals, and cleaning wipes. This week, Kline is pleased to announce the launch of a brand new report for the industry — Floor Care Pads and Tools: Market Analysis and
Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on market segments including janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and floor care pads and tools. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published in 2019 and offers a full assessment of warewash chemicals, surface cleaning, and hand care used
Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market
The annual ISSA Show in Dallas featured hundreds of exhibitors displaying their latest innovations, including cleaning chemicals, green cleaning products, dry wipers, wet wipes, machinery, floor pads, and dispensers. Rubbermaid was celebrating the 50th anniversary of its Brute trash can, and several large CPG companies expanded their professional offerings. For example, SC Johnson has fully
The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually. There are small, independent companies, however, that have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined
As of today, every province in Canada and eight U.S. states have legalized cannabis for both medical and recreational use. Other U.S. states are expected to follow suit in the short-term, seeing value in its therapeutic effects as well as tax revenues from the legal sale of such products. In fact, New Jersey’s Governor Phil
Later this month, Kline & Company will publish its 2nd edition of Laundry Chemical Products. This report includes findings and insights from more than 500 structured surveys with decision makers at end-use segments, such as commercial laundries, hospitals, extended-care facilities, lodging establishments, prisons and jails, small on-premise laundries (OPLs), major OPLs, and shirt laundries.
