Kline has kicked off research with decision-makers and end users of commercial cleaning products used in kitchens in France, Germany, and the United Kingdom. Foodservice Cleaning Products in Europe will be published later this year and will provide a full market assessment, including sales by country, end-use segment, product class, and supplier. Products included in the scope are automatic and manual dishwashing products, hard-surface cleaners, and hand care products used in commercial kitchens and public washrooms.Continue reading
The market of synthetic latex polymers assumes a unique set of characteristics in every geography, from performance of the economy, purchasing power of the population, and industrialization to demand patterns, competition from alternate technologies, and performance of the polymers in specific end uses.
North America and China both represent the largest markets of synthetic latex polymers by volume, each accounting for an approximate 25% share of global consumption. Meanwhile, India, which has a much smaller share of around 5% of global consumption, is the fastest-growing market for synthetic latex polymers in the world. It is these three key geographical markets of North America, China, and India that Kline studies in depth this year in its continuous Synthetic Latex Polymers Global Series: Business Analysis and Opportunities program.Continue reading
There is no doubt that e-commerce is a rapidly growing channel in the OTC market, but this channel still makes up a relatively small percentage of actual OTC sales—well below 10% of total sales for most OTC categories. However, digital marketing can have profound effects on brand performance even within traditional brick-and-mortar retail channels. Some estimate that digital presence and marketing for OTC brands will impact more than 75% of all sales. For many consumers, their path-to-purchase for OTC remedies often looks like many other categories where the need for the product is immediate. It may begin online with a search for price comparisons or product information but likely end with the actual purchase happening in-store.Continue reading
Both consumers and foodservice professionals alike share concerns over food-borne illness and preventing such outbreaks. The cleanliness of food preparation areas, surfaces, and wares used to prepare and serve food are of utmost importance. In fact, food safety compliance was the single most important issue among over 700 foodservice professional respondents surveyed recently by Kline. Employee training was a close second in terms of importance with other trends, such as minimum wage increases, Internet of Things (IoT), green cleaning, labor-saving devices, the impact of social media on their business, and online reviews, being of secondary importance.
The market for natural OTC products continues to see double-digit year-over-year sales growth, while the traditional OTC market struggles with only 2%-3% growth each year. Kline defines natural OTCs as drug-free, non-monograph products that may contain natural, plant, or herb-based ingredients. Natural OTCs can be homeopathic products and often make claims of support, prevention, maintenance and/or treatment of minor ailments. What seems to work for natural OTCs is honesty and transparency of ingredients. Millennials are driving demand for natural OTC products that have natural ingredients and help treat minor ailments without harmful ingredients or unwanted side effects. Millennials are also becoming parents and are also demanding natural products for their children.
Kline & Company is well known in the industrial and institutional (I&I) cleaning industry for research, analysis, and insights on janitorial and foodservice cleaning chemicals, laundry chemicals, and cleaning wipes. This week, Kline is pleased to announce the launch of a brand new report for the industry — Floor Care Pads and Tools: Market Analysis and Opportunities. Research is kicking off this month and will focus on the markets for floor pads, mop heads and floor cleaning tools, key players, brands, and understanding end users’ preferences and usage patterns.
Kline’s Industrial and Institutional practice offers a diverse portfolio of studies that provide market size and segmentation estimates on market segments including janitorial cleaning products, foodservice cleaning products, laundry chemicals, I&I cleaning wipes, I&I hand care, and floor care pads and tools. Our newest offering, Foodservice Cleaning Products in Europe, is expected to be published in 2019 and offers a full assessment of warewash chemicals, surface cleaning, and hand care used in commercial kitchens and foodservice areas in France, Germany, and the United Kingdom. Continue reading
Unlike most of the large, traditional OTC players, small, independent OTC companies have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial. Continue reading
The annual ISSA Show in Dallas featured hundreds of exhibitors displaying their latest innovations, including cleaning chemicals, green cleaning products, dry wipers, wet wipes, machinery, floor pads, and dispensers. Rubbermaid was celebrating the 50th anniversary of its Brute trash can, and several large CPG companies expanded their professional offerings. For example, SC Johnson has fully incorporated Deb hand care into its professional cleaning offerings, and Henkel’s commercial cleaning line has been expanded and now includes the Sun, All, and Snuggle brands acquired from Sun Chemicals. Hydro Systems displayed their latest innovations in chemical dispensing systems, and Cascades PRO also displayed it New Era of Clean Tandem professional paper dispensers. Continue reading
The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually. There are small, independent companies, however, that have recently recorded double-digit sales growth. These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers. Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial.Continue reading