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Tag: market analysis

Industry consolidation impacts OTC market

Consolidated U.S. OTC market sees leading players shift

The top six branded OTC marketers in the United States hold 37% of the total market, and many of these companies have grown as a result of consolidation and acquisitions over the past five years. Bayer’s acquisition of Merck’s consumer health unit bolstered its position from #3 in 2011 to now being the #1 marketer

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Specialty Actives in Personal Care

U.S. Consumers Demand Innovation in Personal Care

Savvy consumers have a sense of how advanced technologies can help attain a better, younger-looking and healthier complexion. End users in the United States consider expensive purchases as an investment in their appearance and self-confidence. As a result, cosmetic products that apply novel solutions with premium pricing are well-accepted, which adds to healthy growth of

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Rx-to-OTC Switch Forecasts

Safety and caution characterize the next frontier of Rx-to-OTC switches

Companies are being more selective in the Rx-to-OTC switches they pursue, according to new research just published by Kline & Company in the 13th study in its venerable syndicated series, Rx-to-OTC Switch Forecasts USA: Next Frontier. Safety is paramount, and the sophistication of clinical studies required to gain approval has increased the cost burden and

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Specialty Biocides: China, Europe, India, United States

Specialty Biocides: The Reasons Behind Unexpected Industry Dynamics

Changing industry regulations and continuous developments across end-use applications are the key factors affecting the USD 4.5 billion market for specialty biocides in China, Europe, India, and the United States, according to Kline’s recently published chapters of its Specialty Biocides: Regional Market Analysis study. Due to their nature and the variety of applications they are used in,

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Trends in jansan market in 2017

Capturing Critical Shifts in Jansan Market

Sales of the U.S. market for janitorial cleaning chemicals grow at a slow, but steady pace from 2015-2017, to some extent matching population growth in the country. To thrive in this mature market, janitorial cleaning product suppliers need a deep understanding of end users’ needs and market dynamics to bring innovation and capture profitable niches.

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Home Fragrances Market Movers

Home Fragrance Market Movers: Indies Fuel Sales

Luxury players continue to win, moving the market forward with unique product designs and sophisticated fragrances. According to the recently published Home Fragrances: U.S. Market Analysis and Opportunities report, the mass trade class remains the key contributor of market sales while luxury players are expected to inch the segment out in 2017. Alternate channels of

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U.S. Market for Janitorial Cleaning Products

The Face of the Jan/San Market Continues to Change

Over the past several years, there have been many high-profile mergers and acquisitions in the U.S. jan/san market, such as Ecolab’s acquisition of Swisher Hygiene and Sealed Air’s acquisition of Diversey. However, as these businesses are being integrated into their larger parent companies, the portion of the business that does not match the parent company’s

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