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The vibrancy of the indie beauty scene has continued in 2023, with sales up 90% versus 2022, according to Kline’s recently published Beauty Indies: U.S. Analysis of Brands to Watch in partnership with NielsenIQ. This year, growth in this sector has outpaced the total industry more than tenfold, which is a result of retailer support
Gone are the days when the indie beauty scene was solely focused on trendy skin care, makeup, and hair products. Now, bath and body care products are emerging on the scene, and this shift has opened a world of opportunities for new indie brands in these categories.
Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to
Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant
We closed March with a trip to Beauty Düsseldorf and Top Hair International, two of the biggest beauty trade shows in the DACH region. During the three bustling days, we noticed an emphasis on customization, digitalization, naturalness, and men’s care in the salon hair care area, while beauty devices seem to be taking center stage
Governed by a rising demand for personal care products tailored to men’s needs, the male grooming market continues on a growth trajectory, albeit at a slower pace. New product launches, continued subscription box services, aggressive marketing, and rising indies contribute to the growing yet slowing category. Our upcoming Male Grooming Products: U.S. Market Analysis and
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic
Last week, we attended the Barber UK show in Birmingham, a two-day show dedicated to barbershop brands and lovers alike to share the latest trends and novelties in this dynamic segment. The drastic growth in the number of barbershops in the United Kingdom is rooted in the increasing interest of male consumers longing for professional
Male grooming, one of the most talked about trends for the past several years, has taken the beauty and personal care industry by storm. New product introductions, relaunches, aggressive marketing strategies by brands, and, most importantly, the accessibility and ease of purchasing of male grooming products with the click of a button have contributed to
When questioning what skin care concerns men have, a recent study has revealed that men in the United Kingdom have relatively very few skin care concerns whereas Chinese men have the most. The major skin care concerns among men in the United States are acne/blemishes, while the highest skin care concern of men in Germany
