Carrie Mellage, Kline's Vice President of Consumer Products presenting in a Cosmo Talks session.

Big Data? Big Deal. Is it Really That Important?

The answer is a resounding “yes” based upon the insightful and passionate discussion that took place among the panel of industry experts that convened last week at Cosmoprof North America to address the topic of data. Jerry Densk, L’Oréal Vice President of Consumer and Market Intelligence; Rick Kornbluth, CEO of Kevin.Murphy; and Sydney Berry, CEO/Co-Owner of Salon Services joined Steve Sleeper, Executive Director of the PBA, and Carrie Mellage of Kline to share their experiences using data to manage their businesses.

The session began with everyone in the room agreeing with Mellage, Kline’s Vice President of Consumer Products, that the professional salon industry is lacking in terms of data when compared to other industries. While there are some resources available, there is still a way to go. Throughout the course of the program, it was stressed a number of times that it is necessary for the industry to work together and finally understand that it really is okay to share data. As Kornbluth said, “We are at a tipping point; we have to help the industry.”Continue reading

Eye on hair sheets!

Good Hair Day, Just a Swipe Away

Have you forgotten to book your salon appointment? Impromptu meetings keeping you from looking your best? Worry not—the solution now comes in a pint-sized sachet. What started as a beauty trend in Asia evolving from K-Beauty’s facial sheet mask phenomenon has now become a global sensation extended to the hair care industry.

Hair sheets are like towelettes enriched with oils and formulations that fight frizz, static, and flyaways from root to tip. Purse-portable and easy to use for quick fixes, they make a great alternative to bottles of creams and sprays. Kline PRO U.S. data indicates that treatment products designed for frizz control gained share in 2018 versus the previous year. Innovations such as these sheets have contributed to the growth.Continue reading

Kline PRO US 2018 Summary Report Now Published

Full Speed Ahead with Pro Hair Treatments

Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.

According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading

Professional Hair Care

Professional Hair Care Categories and Affiliated Salon Services Sales Hit 2018 Strong

The first half of 2018 results from Kline PRO USA, our powerful tool for the salon industry based on transactional data, is in. Unlike previous years when Q1 sales routinely fall off after strong fourth quarters that are fueled by holiday activity and gift card sales, Q2 historically trends back up with an increase of 3% to 4%. That did not happen in 2018 − Q2 sales fell 0.6%. While that percent is barely noticeable, it is not consistent with what is normally seen and does not bode well for Q3, which is customarily the weakest quarter of the year.Continue reading

Salon Hair Care

Hair Detox: The Power of Clarifying Shampoos in Salons and Retail

Detoxing can be good for your body and hair! Hair? Yes, if you think about it, your hair is exposed to a number of things that affect its health: air pollution, hard water, chlorine, styling products, and even your daily shampoo. So, what can be done to rid it of these harmful elements and restore its luster? One answer is by using a clarifying shampoo.

What is a clarifying shampoo? It is a “super” shampoo with the ability to deep clean and cut through all the build-up. The frequency of usage will vary based upon how you treat your hair. If you are a product junkie, use a lot of dry shampoo, or are exposed to water with chemicals then it might make sense to use clarifying shampoos once a week.  However, if you have color-treated or dry hair, using clarifying shampoo once a month may work best for you.Continue reading

Kline PRO – A powerful tool for the salon industry based on transactional data

Creating a Data-savvy Salon Sales Force

How salon hair care brands can move more products and add salon shelves with the help of data.

The landscape for the salon hair care market has been rapidly changing, with many brands expanding their distribution through new channels, including retailers like Sephora and Ulta. Despite this, Salon Hair Care Global Series, our latest report on the salon hair care market, shows that hair care brands in the United States still prefer professional salon outlets for reaching their target consumer. Sales of professional hair care products through salons account for 74% of total sales.Continue reading

ISSE 2018 Photo credit: Professional Beauty Association

Education Reigns in the Pro Beauty Space, ISSE Confirms

Education continues to reign supreme in the professional beauty industry, and this year’s ISSE show certainly confirms it with most brands stressing its importance. At this year’s show, we noticed a shift from the flashy stage acts to more usable techniques for the modern stylist, with brands demonstrating innovative looks and cutting-edge techniques.

Leading professional hair care brands, such as Redken, Moroccanoil, Olaplex, and Brazilian Professional, were all present at the show with large booths, showcasing their latest novelties. Conair featured its new education program for men’s cutting Barberology, whose single mission is to teach the latest barbering techniques. Indie brands like Amika and Pulp Riot had a huge following on both the technique and product side, with models showcasing the latest trends and runway looks. Continue reading

Driving the Beauty Industry Forward with Data

Driving the Beauty Industry Forward with Data

Last week, the professional beauty industry’s top leaders convened in Scottsdale, AZ, for the 4th annual PBA Executive Summit. This yearly gathering is designed to bring key players to network while learning from a collective of esteemed speakers on how to successfully shape their businesses for tomorrow. Their messages were all clear and consistent with one common theme—Data is King.

Peter Sheahan, founder and Group CEO of Karrikins Group discussed how, in such rapidly changing times, particularly within the beauty industry, can you remain relevant, moving beyond the competition. As technology continues to disrupt and threaten our existing business models, Sheahan drove home the idea that it is crucial to understand our customers and own companies and by using data and insights we can model our business to reflect their changing needs.Continue reading

Hair Salon

Salon Survival – Finding the Right Mix

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance.Continue reading

Professional Hair Styling Products

The Struggle is Real…at Least for Independent Hair Salons

A double-digit decline is definitely not a good way to kick off a new year. The Kline PRO database, which is based on actual salon transactions, shows that retail product sales to clients in the first quarter of 2017 are down by nearly 13% over the first quarter of last year. For those that were hoping to shake off 2016’s 5% overall slide, it could be a long year.

Why is this happening, and what can be done to turn it around? The landscape of the professional salon industry has changed in recent years. Competition for sales is fierce and coming from all sides: big chain salons, beauty super stores, diverted product retailers, and the Internet.Continue reading