Consolidation Results in New Companies Leading the Developments for the Home Fragrances Market
Written by: Dana Kreutzer, Analyst, Consumer Products The home fragrances market is thriving, driven by new aesthetically pleasing products, personalization, natural ingredients, and, more importantly, the creation of new companies and multiple acquisitions in 2016. Newell Brands officially enters the market, with the completion of its merge with Jarden Corporation, the parent company of Yankee