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In the ever-evolving landscape of health and wellness, staying informed about the latest trends and innovations is crucial. Beyond mere fads, these trends often reflect shifts in consumer priorities and advancements in scientific understanding. In 2024, health-related concerns continue to drive consumer behavior and ingredient preferences, shaping the trajectory of the food and beverage industry.
As the COVID-19 pandemic continues to affect the world’s economies, some consumer healthcare categories are faring better than others. Timely updates from our KlinePULSE Consumer Healthcare Industry Trends: U.S. Annual Subscriptions Service provide research findings on noteworthy category developments. One in-depth report examines the paradigm shift of consumer preference for disease prevention and maintaining wellness as opposed to disease treatment. The trend, which was emerging pre-COVID, has taken on
As part of our research on CBD for Health and Wellness: U.S. Market Analysis and Opportunities, Kline & Company has completed a second large-scale consumer attitudes and usage study on CBD. Adult U.S. consumers aged 21 and over make up the sample of nearly 700 consumers nationwide. Awareness is widespread and many consumers have tried
New year wishes and resolutions are closely tied to health and well-being. We wish for good health for others and want to get in better shape ourselves and therefore this phenomenon can translate into big bucks for many savvy companies promoting corresponding offers. Gyms are still full, and sales of health preparations increase. The digital
