DTC, Newcomers, and Revival Trends Set to Help Fragrances Repeat Strong Holiday Sales
The holiday season is about to bring good tidings to the fragrance industry again.
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Snif: A New Way to Discover and Enjoy Fragrances
Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.”
The Key Drivers of the U.S. Beauty Industry
Driven by advancements in facial skin care, the beauty market maintains its steady growth into 2018. Our recently published annual flagship report, Cosmetics & Toiletries USA, finds strategically positioned indie brands to be influencing trends across product classes and categories. Male grooming products also play a key role in advancing the market, despite a significant
Rough Road Ahead, but U.S. Personal Care Sales March Onwards
The cosmetics and toiletries market continues to move upward, but is still influenced by societal and economic trends. Despite the recent struggles, total U.S. sales exceeded $41 billion at the manufacturers’ level in 2013 and are up 2.4% from 2012 levels. Backed by the strong performance of the makeup and skin care product classes, the
Something in the Air – the U.S. Fragrance Market Estimated to Grow in 2013
With the 2013 holiday season in full swing, current numbers suggest a fourth consecutive year of growth for both men’s and women’s fragrances in the United States. While the U.S. women’s fragrance market is forecast to grow at an estimated 2% to reach nearly $2.8 billion at the manufacturers’ level, fragrances for men will likely
The Experts’ Scent – Fragrance Foundation Annual Event
Nearly 200 of the fragrance industry’s elite were in attendance at The Fragrance Foundation’s annual members-only State of the Industry event, held on November 15, 2012, at the Harvard Club in New York City. Carrie Mellage, Kline’s Director of Consumer Products practice, attended the event where she presented, among other data, the findings from Kline’s
Fragrance Outlook I – A breath of fresh air for the beleaguered fragrance industry?
Fragrance sales constituted almost 10% of the total cosmetics and toiletries sales in the United States in 2010. While the fragrance market saw a sharp decline in 2009, this year has started to show some much needed recovery.
