Booming Indies Feed Growth in Multiple Beauty Categories

Booming Indies Feed Growth in Multiple Beauty Categories

Nature-inspired products, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the U.S. cosmetics and toiletries market. Recording solid growth of 4% in 2017, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 44th edition of our legendary Cosmetics & Toiletries USA 2018 report, encompassing five product classes and 19 product categories, we take note of important developments and highlights. Continue reading