Who Defines the New Level of Natural?

Who Defines the New Level of Natural?

With more brands than ever declaring themselves natural or clean, the natural beauty movement is expected to continue its strong growth. As we begin research on the new Natural Personal Care Global Series: Market Analysis and Opportunities, we take a look at rising trends in the market, such as the ever-growing confusion surrounding what makes a product clean or natural. With market coverage spanning across new regions, such as Asia, Europe, and Latin America, we take a deep dive into the key trendsetters, brands, and market-movers and use our proprietary rating system for the assessment of the naturalness of these brands and their rating on our new and improved rating scale.

In the United States, indie brands, such as those covered in our Beauty’s 100 Favorite Brands: Analysis of Booming Independent Brands in the United States, pioneer the new standards of natural using ingredient exclusion lists or hero ingredients to establish their positioning in the market. Wave-making newcomers, such as Bawdy Beauty and Tula, promote transparency in formulas and continue to research ingredients to create the safest formulas available.Continue reading

Natural and Cannabis Beauty Products

Curative Cosmetics and Cannabis in the Natural Beauty Market

The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.

Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading

CBD market heating up with retail revolution and regulatory developments

As consumers continue to show interest in cannabis products, mass retailers are embracing the products on a limited basis. CVS Pharmacy announced in March 2019 an agreement to sell Curaleaf topical CBD products in 800 of its stores across 10 states, including Alabama, California, Colorado, Illinois, Indiana, Kentucky, Maryland, and Tennessee. Walgreens also announced at the end of March it will sell CBD products in cream, patch, and spray forms in 1,500 of its stores in Oregon, Colorado, New Mexico, Kentucky, Tennessee, Vermont, South Carolina, Illinois, and Indiana.Continue reading

Live Webinar on Natural and Cannabis Beauty Products

Live Webinar – On a High: Natural and Cannabis Beauty Products

No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading

The cosmetics & toiletries market in the United States

First Findings from the Cosmetics & Toiletries USA Report

As we are in the process of conducting the research for our soon-to-be-published flagship Cosmetics & Toiletries USA report, we’re sharing a few insights that came to light so far in an interview with the report’s research team.

What continuing trends are we noticing this year?

Some of the major trends that continue to impact the beauty market are clean and sustainable beauty. The ingredient of the year is cannabis, which grows more popular with increased legalization in the United States. Meanwhile, investments, mergers, and acquisitions continue into 2018 and beyond as companies look to take advantage of new, trendy indie brands in the marketplace.Continue reading