JOIN OUR TEAM
With increased vaccinations, the lifting of mandates that required mask-wearing and social distancing, and a return to offices and travel, consumers are once again visiting stores to play catchup on the months they were stuck at home. So what does this mean for beauty in brick-and-mortar?
While e-commerce continues to be a staple in the shopping habits of many consumers, brick-and-mortar retailers are combating this by offering consumers exclusive, experiential opportunities available only in stores. According to our recently published report, Beauty Retailing: U.S. Channel Analysis and Opportunities, retailers are utilizing immersive shopping to lure consumers back into stores.
