While e-commerce continues to be a staple in the shopping habits of many consumers, brick-and-mortar retailers are combating this by offering consumers exclusive, experiential opportunities available only in stores. According to our recently published report, Beauty Retailing: U.S. Channel Analysis and Opportunities, retailers are utilizing immersive shopping to lure consumers back into stores.Continue reading
It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers a plethora of questions, some of which the report’s project manager, Naira Aslanian, is answering in the interview below.
- What changes have taken place in the beauty and personal care market in the past year, and what do these changes mean for the marketers?Continue reading
The face of beauty retailing continues to change with new brick-and—mortar approaches, along with more competition from online disrupters, such as Amazon. The major beauty specialty stores, such as Sephora, Ulta, Bluemercury, and CosBar, continue to grow, introducing new formats, services, and brands. Department stores try various tactics to expand their beauty sales, including in-store boutiques, while mass retailers, including Target and Walmart, up their game in beauty. Continue reading
NYX Cosmetics is a brand that has historically been ahead of its time when speaking about its approach to retail. As a result, this makes the brand a fantastic example of how an omnichannel approach to retailing is necessary in today’s current beauty retail environment.
The brand started off as an e-commerce business, appealing to vloggers before they became mainstream. After help from the digital world and the brand’s appeal became more well-known, NYX Cosmetics continued to launch into different brick-and-mortar mass stores, keeping the brand’s identity alive, even in a new selling format. Continue reading
It is an interesting time to be a brand in today’s beauty retailing environment. While retail is a unique experience for every brand and each brand must assess where their consumers are shopping, Kline’s latest Beauty Retailing: U.S. Channel Analysis and Opportunities study finds that there has been a shift in where consumers are shopping for cosmetics and toiletries. Among these market-moving channels, it is evident that there are sub-channels that will continue to push growth of the industry forward. Kline predicts that the sub-channels that will grow the strongest during the forecast period are the Internet, cosmetics specialty stores, and vertically integrated specialty stores.Continue reading
The Body Shop’s future ownership is being highly discussed after rumors that the giant is reportedly interested in selling the brand after a decade of ownership. L’Oréal acquired the company in 2006, but has been struggling with it ever since, despite its overall robust corporate performance. Once seen as a good opportunity to enter the vertically-integrated specialty channel, the sole channel in which L’Oréal was not yet present, The Body Shop is nowadays the only boutique beauty retailer chain in the United States among the top 10 that registered a sales decline in 2016, according to Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities report.Continue reading
The future of malls has been and is still being hotly debated, as anchor stores, which have historically pulled customers into shopping at malls, have slowly but surely been losing traction with consumers. These anchor stores of course are department stores, which is the slowest growing channel in beauty in 2015, according to our Cosmetics & Toiletries USA report. Iconic staple brands, such as Clinique, Estée Lauder, and Lancôme, which typically drew shoppers to department store counters, have expanded their distribution to retailers like Ulta and Sephora, which are stores resonating with younger consumers. As some of the largest department stores, such as Macy’s, Sears, and JCPenney, continue to close locations, what remains the more overarching question—how will the locations that remain open increase foot traffic and sales?Continue reading
As we enter 2017, we wanted to share with you our most appreciated initiatives through 2016. We covered an array of new trends from bond builders in the global salon hair care market to barbershop trends in Europe. We continued our coverage of the dynamic and important markets through our well-regarded report series: Beauty Devices Global, Natural Personal Care Global, Professional Skin Care Global, Salon Hair Care Global, and Professional Nail Care Global. We also expanded our portfolio to cover the fast growing channel of boutique beauty retailers in four dynamic markets, as well as one of the most talked about trends in the United States—Korean beauty. We also introduced our legendary Cosmetics & Toiletries USA in a new and interactive format to enhance your experience while browsing this insightful study, which is often called the “industry bible” by industry professionals.Continue reading
Decoding the channel in France, the United Kingdom, and the United States.
The boutique retailer channel is one of the fastest growing channels in the beauty industry, being a hotbed for various brands that are looking to create a more personalized and unique shopping experience. Many of the players here, such as Lush, Kiko, and Rituals, are seeing double-digit increases each year, which is far ahead of the beauty industry’s average.Continue reading
With hundreds of new door openings during 2015-2016, boutique beauty stores remain on a high growth trajectory. These vertically-integrated specialty stores offering an immersive, single brand experience and supported by younger generations, including millennials, are seeing expansion across all the countries analyzed in Kline’s upcoming Boutique Beauty Retailers: Channel Analysis and Opportunities report series.
These freestanding stores offer unique concepts, a fun environment, and highly knowledgeable staff. Unlike e-commerce, which is another strong channel, customers have the advantage of trying products and having in-store guidance. There is also no other direct brand competition like in department stores. “Boutique retailers offer a fun and interactive environment that isn’t found in other channels, which is appealing to younger, digital consumers,” notes Ewa Grigar, the study’s manager.Continue reading