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With increased vaccinations, the lifting of mandates that required mask-wearing and social distancing, and a return to offices and travel, consumers are once again visiting stores to play catchup on the months they were stuck at home. So what does this mean for beauty in brick-and-mortar?
As the beauty industry approached its most important shopping season of the year, there was ambiguity regarding what the final picture would look like for single-brand retailers like Lush and Bath & Body Works, which are renowned for luring consumers with exclusive in-store experiences, desirable promotions, and giftable items. Now, after the holiday months, Kline’s analysis of foot traffic data from SafeGraph reveals that holiday foot traffic for this channel of
While e-commerce continues to be a staple in the shopping habits of many consumers, brick-and-mortar retailers are combating this by offering consumers exclusive, experiential opportunities available only in stores. According to our recently published report, Beauty Retailing: U.S. Channel Analysis and Opportunities, retailers are utilizing immersive shopping to lure consumers back into stores.
It is that time of the year again, and we’re excited to announce the 44th edition of our annual Cosmetics & Toiletries USA flagship report, in which we take a close-up look at the ever-changing beauty industry to reveal its latest trends and dynamics. The report is very detailed but easy to navigate and answers
The face of beauty retailing continues to change with new brick-and—mortar approaches, along with more competition from online disrupters, such as Amazon. The major beauty specialty stores, such as Sephora, Ulta, Bluemercury, and CosBar, continue to grow, introducing new formats, services, and brands. Department stores try various tactics to expand their beauty sales, including in-store
It is an interesting time to be a brand in today’s beauty retailing environment. While retail is a unique experience for every brand and each brand must assess where their consumers are shopping, Kline’s latest Beauty Retailing: U.S. Channel Analysis and Opportunities study finds that there has been a shift in where consumers are shopping
The Body Shop’s future ownership is being highly discussed after rumors that the giant is reportedly interested in selling the brand after a decade of ownership. L’Oréal acquired the company in 2006, but has been struggling with it ever since, despite its overall robust corporate performance. Once seen as a good opportunity to enter the
The future of malls has been and is still being hotly debated, as anchor stores, which have historically pulled customers into shopping at malls, have slowly but surely been losing traction with consumers. These anchor stores of course are department stores, which is the slowest growing channel in beauty in 2015, according to our Cosmetics
According to our recently published Cosmetics & Toiletries USA report, specialty store sales grow at a rate of about 11% in contrast to the overall market’s growth of approximately 4%. This is no surprise considering all of the activity that has taken place, from Sephora’s new TIP initiative to the opening of 100 new and
The boutique retailer channel, also called freestanding stores or vertically-integrated retailers, has been one of the hottest channels in the beauty industry for more than a decade, but it is also one of the least tracked in terms of data coverage. Leveraging Kline’s long history of successfully monitoring the specialty stores channel through its Beauty
