The competition structure in the global professional nail care market is expected to get a major facelift, as market leader OPI has been put up for sale. Although experiencing a sales decline in recent years, OPI remains the dominant professional nail care marketer in the United States, with an approximate 21% market share in 2019. The brand particularly shines in the United States in the dipping powder segment thanks to the introduction of the Powder Perfection product line in 2017, in sync with the rapidly growing dipping powder trend.Continue reading
We are pleased to announce that we’re starting research for our largest market study in the industrial and institutional cleaning products industry – Janitorial and Housekeeping Cleaning Products USA. This study incorporates detailed, structured research with over 1,000 end-use decision makers at building service contractors and in healthcare, hospitality, foodservice, education, government, commercial office buildings, industrial, retail, and transportation industries. Continue reading
Brazil is the smallest country market covered in our study but the fastest-growing one, increasing by over 18% during the first half of 2019. This solid growth is mainly driven by changes in distribution, with brands entering and expanding in e-commerce and beauty stores, as well as premium drug stores.
The United States, meanwhile, is the largest market but registers the lowest growth of the 10 country markets covered. The growth in H1 2019 has reduced considerably in comparison to the double-digit growth in 2018 due to limited promotions and new product activity, along with an increase in service prices. The majority of scalp care sales in the United States are generated from the take-home segment, as consumers continue to treat their scalp care concerns outside salons. Hair regrowth and hair loss prevention are the leading benefits customers seek in scalp care products.
In Asia, China registers a robust growth of 10% during the first half of 2019, driven by consumers’ increasing demand for premium services and their desire to maintain healthy hair. Japan is the largest market, however, with growth well behind China. In Japan, new product launches, coupled with an increased consumer awareness, are key contributors to scalp care sales. While in China, scalp care products still focus on basic functions such as deep cleansing, itch/dandruff prevention, moisturizing, and scalp relief, anti-aging is the most addressed function in Japan. Unlike any other country, in China and Japan, most scalp care treatment sales take place in salons.
Scalp care remains a niche segment in most of the European countries we track. The segment advances between 2% and 5% during the first half of 2019, registering growth above the salon hair care market average. Sales are mostly fueled by rising consumer awareness and the growing trend directed toward wellness and health. Take-home sales rise due to the growing prevalence of e-commerce. Anti-aging and hair loss prevention are among the top benefits consumers search for in scalp care products.
The market for scalp care products is expected to grow at a CAGR of 5% through 2024. Education will play a key role in spreading the word about scalp care products to consumers. For an in-depth view on this promising segment, please refer to our soon-to-be-published Professional Scalp Care Products: Global Market Brief report, covering 10 key markets including Japan, China, Brazil, France, Germany, Italy, Spain, the United Kingdom, and the United States. The study dives into products targeting issues related to the scalp, such as hair thinning, hair loss, dandruff, and sensitive scalp.
The Marijuana Opportunity, Reinvestment, and Expungement (MORE) Act passed in the House Judiciary Committee with a 24 to 10 vote on November 21, 2019. The MORE Act is historic because it:
- Removes or “deschedules” marijuana and cannabis from the federal Controlled Substances Act
- Allows states to enact their own cannabis regulations without federal interference
- Provides review and expungement of past cannabis convictions
- Provides reinvestments to communities adversely affected by the drug war
This year’s ISSA Show in Las Vegas, Nevada was well-attended and featured hundreds of booths displaying new products, with many showcasing how technology is being used to improve cleaning and efficiency. From augmented reality to robotics, many technologically advanced tools are being offered to cleaning professionals to help them clean more efficiently and educate cleaning staff. Optisolve showed a device that, when attached to a tablet, reveals in real time invisible surface contamination and can be used to benchmark and track improvements in cleaning thoroughness.Continue reading
As we gear up to begin our research for the 45th edition of our flagship Cosmetics and Toiletries USA report, we take note of some of the key trends sweeping the industry. These include wellness-positioned offerings, the rise of niche products, and retail expansion to accommodate more products and offer new shopping experiences.
The wellness movement remains one of the largest growth drivers in the market, despite consumer preferences shifting. Instead of pursuing purely natural products, conventional brands shift their marketing messaging to appeal to the increasing number of consumers who value sustainability, transparency, and clean formulations. A good example of this is the new Nature + Science collection of shampoos and conditioners from Redken.Continue reading
Mergers and acquisitions continue to heat up the salon hair care scene. Advent International has just announced its purchase of Olaplex, just a week after Henkel acquired DevaCurl. Our Salon Hair Care Global Series report shows that these players have been on a solid growth trajectory. It will be interesting to see how they will continue developing under their new owners. However, M&A activity is only one of the factors influencing the market, and this is reflected in our latest research on the 10 key salon hair care markets across the globe. Here are a few notable observations:Continue reading
The European market is estimated to see mild growth in 2019, driven by a positive performance across all channels of distribution. France, the United Kingdom, and Germany continue to be the largest countries, accounting for over half of total European sales in 2019. Local brands such as Clarins, Babor, and Dermalogica dominate in their local countries—France, Germany, and the United Kingdom, respectively—making it difficult for other brands to compete.Continue reading
“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in recent years, this has shifted. Diversion has been hurting sales, and products unwanted by marketers on physical or virtual shelves of various retailers were a reality that needed to be taken back under control, especially with the fast development of e-commerce.
In the United States—the biggest salon hair care market of those tracked by Kline in our Salon Hair Care Global Series study—e-commerce giant Amazon has reinvented itself in the middle of this transformation. The online retailer provides marketers an alternative to cut through diversion by offering them controlled sales of their products on their dedicated platforms Salon & Spa and Luxury Beauty. Other retailers have also been working with salon hair care brands to offer a dedicated space in their stores. In fact, Sephora and Ulta continue to be key resellers of salon products.Continue reading