Home Fragrances: U.S. Market Analysis and Opportunities

Base Year: 2019
To be Published 3rd Quarter 2020
Regional Coverage: United States

Concise coverage of key trends, developments, brand activity and business opportunities of this dynamic market


  • Size and segmentation for candles, diffusers, rooms sprays, and wax melts and oils
  • Brand sales for market leaders, as well as emerging fast-growers
  • Sales and growth by retail channel
  • Key marketing activities
  • Outlook


Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

  • Search capabilities by company, brand, and product category
  • Flexible search options
  • Subtotaling abilities
  • Easy access and downloading of sales, market shares, growth rates, and forecasts

Report Contents



  • Total industry size and growth 
  • Market drivers 
  • Category and channel sales breakdown 
  • Competitive landscape 
  • Outlook


  • Developments and trends for each category (as shown in Table 1)
  • Sales data at the retail level for 2018 and 2019 for leading brands
  • New products and fragrance trends 
  • Competition, including sales by company and brand for 2018 and 2019 
  • Private-label activity 
  • Retail outlet (as shown in Table 2) breakdowns for 2018 and 2019 
  • Outlook to 2024
Table 1. Product Categories Covered​​​
Room sprays​
Wax melts/oils
Table 2. Channels Covered​​​​
Department stores​ Gift and card stores​
Direct sales​​ Mass merchandisers​
Drug stores​​ Specialty stores​
Food stores​

Report Benefits

This report serves as an excellent resource for manufacturers and formulators of home fragrance products. Specifically, it provides:

  • A highly reliable and independent assessment of the market
  • Key trends impacting category and market sales
  • Channel analysis with an eye on fast-moving channels such as specialty stores and the Internet

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