Janitorial and Housekeeping Cleaning Products

Janitorial and Housekeeping Cleaning Products: U.S. Market Analysis and Opportunities

Base Year: 2017
Published October 2017
Regional Coverage: United States

A comprehensive analysis of the janitorial and housekeeping cleaning products market, focusing on key changes, challenges, and business opportunities.

This Report Will Help Address the Following:

  • Complete analysis of the market by product, end use, supplier, and distribution channels
  • The current and future outlook for key product segments, including the challenges in the floor care sector and emerging opportunities in hand care, odor control, and other segments
  • The current and future outlook for building service contactors, including penetration rates, purchases, and other key factors and trends
  • An analysis of acquisition activity, including a perspective on ways in which new ownership may change competitive rivalry and market dynamics

Now featuring interactive online database with the ability to export sales data for all product classes, categories, product forms, suppliers, and end-use segments.


Report Contents


  • Scope
  • Geographic regions
  • Sources and methods
  • Assumptions and remarks


  • Industry overview
  • Market size and segmentation
  • Analysis of consumption by:
    – End-use segments (see Table 1)
    – Product classes (see Table 2)
    – Product categories (see Table 2)
    – Product form (liquid vs. solid)
  • Trends and opportunities
  • Relationship to other cleaning segments
  • Competitive landscape
  • Channels of distribution
  • Private-label activity
  • Methods of cleaning
  • Role of contract cleaners
  • Critical buying factors
  • Outlook and appraisal

Pertinent information and insightful analysis for each of the 16 major end-use segments listed in Table 1. The following information is provided:

  • Introduction
  • Structure of the industry
  • Methods of cleaning
  • Overall market in 2016 and 2017 with comparison to 2014
  • Products
  • Distribution channels
  • Suppliers
  • Role of contract cleaners
  • Outlook and Assessment

Brief profiles of approximately 80 suppliers of janitorial and housekeeping cleaning products. Profiles will include descriptions of companies businesses, location, products, and sales.

General information on major janitorial and housekeeping product categories listed in Table 2, supplements detailed information found on each category in the end-use profiles. The following information will be provided:

  • Total consumption
  • Total consumption by end use
  • Suppliers
Table 1: End-Use Segments
Assisted living facilities
Colleges and universities
Contract cleaners
Fast-casual restaurants
Fast-food restaurants
Full-service restaurants
Government facilities
Industrial facilities
Lodging establishments
Nursing homes
Office buildings
Recreational facilities
Retail outlets
Miscellaneous end uses
a-Includes caterers, religious member organizations, transportation depots, commercial bakeries, and other
minor end users.
Table 2: Product Classes and Categories to be Profiled
Floor waxes and finishes General purpose cleaners
Floor strippers Disinfectants and sanitizers
Floor cleaners Glass cleaners
Floor spray buffs Toilet bowl cleaners
Wood floor cleaners Furniture polishes
HAND-CARE PRODUCTS Bathroom drain cleaners
Liquid hand soaps Specialty cleaners-a
Foam hand soaps Ammonia and bleach
Instant hand sanitizers CARPET-CARE PRODUCTS
Powdered and waterless hand soaps AIR AND FABRIC REFRESHERS
a- Includes granite, stainless steel, metal polishes, scouring and cream cleansers
Table 3: Suppliers Profiled
3M Envirochem PLZ Aeroscience (Apollo Technologies/
Claire Manufacturing)
ABC Compounding EnvirOx PortionPac Chemical
Aire-Master of America Essential Industries Prochem
Amano Pioneer Eclipse Fresh Products Products Chemical
American Wax Company
(American Cleaning Solutions)
Fuller Brush Commercial Quest Chemical
Athea Laboratories Georgia-Pacific Reckitt Benckiser Professional
Betco GOJO Industries Rochester Midland
Bradford Soap Works Guest Supply SC Johnson
Brulin & Company Henkel Sealed Air
Buckeye International Hillyard Simoniz USA
Bullen Companies Intercon Chemical Spartan Chemical
Canberra ITW Professional Brands State Industrial Products
Carroll Janisan Stearns Packaging
Chase Products Kelsan STERIS
Chemical Packaging Corporation Kimberly-Clark Sunburst Chemicals
Chemical Specialties Kleenco Products Sunshine Makers
Chemspec LMC Enterprises
(Chemco and Flo-Kem)
Supreme Industrial Products
Church & Dwight Marietta Hospitality
(KK Custom Products)
Surco Products
Cintas Corporation Minuteman Multi-Clean Theochem Laboratories
Clorox Professional Products Misco Products Twi-Laq Industries
Colgate-Palmolive National Chemical Laboratories United Laboratories
Core Products NCH Valley Products
Damon Industries Nilodor Warsaw Chemical
Diamond Chemical NYCO Products West Industries
Dreumex P&G Professional Wexford Labs
Earth Friendly Products Young Living Zep, Inc.

Scope & Benefits

This is Kline’s benchmark study of the U.S. away-from-home business, including floor and carpet care, hard surface cleaning and sanitizing, hand care and odor control products. This comprehensive report will provide a complete quantitative and qualitative analysis of this $4.0 billion market. Based on over 1,000 interviews, combined with the data and insight gleaned from eight previous editions issued during the past 25 years, this study will provide a complete analysis and perspective of this important market. The scope of the study is the United States only, based on a statistically-significant platform of structured interviews with commercial, industrial, and institutional end users. The base year for the data in the study is 2016 and 2017, and the study will also present forecasts from 2017 to 2022.


The report will provide comprehensive data and analysis to help subscribers to understand market dynamics, identify opportunities and threats and ultimately improve long-term competitive position. Written for a diverse audience, the report is utilized extensively by product managers, strategists, and executives in a range of companies at each level of the value chain. The supplier section will profile approximately 100 competitors in this diverse and variegated business. Profiles for larger suppliers also provide estimates of sales by product and end use. These profiles also help the reader to conduct segmentation analysis and are useful for strategic planning and acquisition analysis. Specifically, the report will also address the following:

  • An examination of dilution and dispensing systems, including penetration rates, supplier shares, and key factors and trends
  • Analysis of floor and carpet care equipment and dispensing systems for hand care and odor control products
  • An examination of critical success factors and key buying dimensions in the market channel for janitorial and housekeeping cleaning products
  • A detailed analysis and market segmentation of key supplier types, including full-line branded suppliers, professional businesses of household suppliers, private labelers, and local and regional competitors
  • A detailed analysis of marketing channels, including a detailed quantitative analysis and a qualitative appraisal of traditional and emerging intermediaries and also the role of private labels


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