Lash Enhancer Products and Services: U.S. Market Brief

Lash Enhancer Products and Services: U.S. Market Brief

Base Year: 2018
Published October 2018
Forecasts to 2022
Regional Coverage: United States

This report explores the dynamic market of consumable lash enhancement products, including both lash and brow growth accelerator products available for take-home purchase through retail stores and professional outlets, as well as lash extensions applied at lash bar studios and in salons.

This report helps subscribers to:

  • Identify the leading lash growth product marketers and key lash bar studios and quantify their sales and growth
  • Compare the various lash extension offerings through lash bar studios and understand what styles, thickness, length, and curl consumers opt for most
  • Identify the key retailers of lash growth products and compare price points across the different trade classes (direct, mass, premium, and professional)
  • Assess the key growth drivers in this market and what the opportunities are for the future

Report Contents

Introduction

Executive Summary
This presentation-style chapter includes:

  • Overview of key findings
  • Market size and growth of lash growth enhancer products
  • Estimated sales and growth of lash extension services in salons
  • Product offerings and new product activity
  • Competitive landscape
  • Outlook

Brand Profiles
Brief profiles of approximately 10 eyelash growth brands (see Table 1), including the following information:

  • Overview and offerings
  • Estimated sales and growth (2016 and 2017)
  • Distribution
  • Marketing activities

Lash Bar Channel Analysis

  • Market size and growth of lash bar studios
  • Brief profiles for approximately five lash bar studio chains (see Table 2)

NOTE: This study will cover any and all lash enhancer product players as part of the scope. These few have tentatively been selected to be profiled in detail.

* Subject to charter subscriber input

Table 1: Select Examples of Brand
Snapshots Provided
Grande Cosmetics
Lash Food
Latisse
Luna Netcar
neuLash
Plume
Public Beauty
RevitaLash
Rodan + Fields
The Queens Pegasus
Table 2: Select Lash Bar Studios to
be Profiled
Amazing Lash Studio
Blushington
The Lash Lounge
Lash Spa Studio

Scope & Benefits

Lash Enhancer Products and Services: U.S. Market Brief provides a detailed independent appraisal of this fast-moving market and will explore market opportunities and challenges for beauty manufacturers.

  • Covers lash and brow growth/regrowth accelerator products and serums that make lashes longer and/or fuller after several days/weeks of application
  • Includes prescription eyelash enhancers (e.g., Latisse)
  • Covers all consumer channels of distribution in the United States, including professional outlets
  • Includes lash extension services
  • Excludes mascaras, false eyelashes, and eyelash curlers
  • Excludes surgical procedures, such as eyelash transplantation
  • Excludes hair regrowth products for the scalp (e.g., minoxidil)

 
 

This report assists beauty market participants in identifying opportunities within the lash enhancer space. Specifically, it will help subscribers:

  • Develop business strategies by understanding the trends and developments driving the lash enhancers category
  • Design your product development, marketing, and sales strategies
  • Develop market-entry and market expansion strategies
  • Identify the key companies best positioned to take advantage of emerging market opportunities

 

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