Salon Industry

Kline PRO Salon Database

Kline PRO

A powerful tool for the salon industry based on transactional data
Data published quarterly
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In collaboration with:

Professional Beauty Association

This comprehensive interactive database enables users to access the latest performance data on the professional hair care industry. Based on actual salon transactions, it yields category, brand, and product-level sales and service data on a quarterly basis.

This database addresses such questions as:

  • What are the category drivers and trends?
  • Who are the leading marketers of salon hair care products?
  • How do my brand’s sales compare to my competition?
  • What new product innovations and trends are hitting the market?
  • What services are being offered in salons?
  • What are the service revenues, transaction counts, and average prices?

Kline PRO Salon Database

Kline PRO Salon Database

Kline PRO Salon Database

DATABASE FEATURES

  • User friendly in a simple yet sophisticated system
  • Flexible search options
  • Three separate views: reported, projected, services
  • Quarterly updates
  • View of individual product performance
  • Eight quarter rolling historical data available

Kline - PRO: Table 1

QUARTERLY SUMMARY REPORT

  • Services Overview
    − Shares and change for revenue and transactions
    − Top 10 fastest growing services
    − Services creating value
  • Salon Retail Overview
    − Revenue and volume shares and change
    − Segment shares and change
    − Regional revenue share
    − Revenue share by salon size and positioning share
    − Leading companies by category
    − Leading master brands by category
    − Top 5 items and top 5 movers by category
    − Top new items by category

Products

  • Category (Table 1)
  • Segment (Table 4)
  • Company
  • Master brand, brand, sub-brand
  • Item
  • Salon demographics (Table 3)

Metrics

  • Revenue
  • Volume (ounces)
  • Shares
  • % Change vs. previous quarter and year prior

Services

  • Service type (Table 2)
  • Segment, sub-segment (Table 5)
  • Salon demographics (Table 3)

Metrics

  • Revenue
  • Transaction count (ounces)
  • Average price per service
  • Shares
  • % Change vs. previous quarter and year prior

Report Contents

kline pro table 4

Kline - PRO: Table 5

Scope & Benefits

Kline PRO provides an unbiased view of the performance of the professional hair care industry based on hard, transactional data collected from a panel of thousands of salons. The service is delivered quarterly. A rolling historical database covering eight (8) quarters is maintained so that users will have the ability to do full year-over-year comparisons. This program covers register transactions (salon retail) and services. Data is reported on both the unit and dollar levels.

 

Kline PRO: Scope

 
 

This service is an excellent resource to empower sales, marketing, and management personnel to utilize the most up-to-date transaction based data in their areas of responsibility. It provides subscribers with an accurate picture of the size, segmentation, and performance of the professional hair care market and enables users to exploit business opportunities by understanding market dynamics, competitive forces, and product trends. It offers a timely source to identify and track emerging trends and the latest new product launches. Specifically, this study assists in:

  • New product development
  • Industry/category/brand assessments
  • Strategic planning
  • Acquisition screening

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