Sexual Wellness

Intimate Beauty Care: U.S. Market Assessment and Opportunities

Base Year: 2019
Forecasts to 2024
To Be Published 1st Quarter 2020
Regional Coverage: United States

Dialogue surrounding intimate beauty care is on the rise as beauty brands seek to destigmatize feminine care. This report will explore the dynamic market for beauty products formulated for women’s intimate care and wellness, focusing on ingestibles, intimate moisturizers, intimate cleansers such as washes and wipes, and bikini care. Our analysis will examine market dynamics, including size and growth, product trends, and new launches within specific categories while highlighting the role of intimate beauty care-orientated brands and products in the U.S. beauty market.

This report helps subscribers to:

  •  Evaluate key product trends and market dynamics
  • Identify the leading market players and quantify their sales and growth
  • Discuss the biggest trends and drivers of growth in this market
  • Describe marketing opportunities and challenges
  • Identify initiatives retailers are taking to promote the category products

Report Contents


  • Scope
  • Sources and methods

Market Overview

  • Key findings
  • Market size and growth
  • Trends and developments
  • Available services including vaginal tightening, vajacial, vaginal plumping, and vaginal rejuvenation
  • Product offerings and new product activity
  • Category highlights
  • Competitive landscape
  • Outlook to 2024

Category Profiles
Profiles will be provided for each of the product categories listed in Table 1. Information provided in each category profile will contain:

  • Category developments
  • Sales and growth
  • New product trends and launches
  • Competitive analysis
  • Retail outlet breakdowns
  • Promotional activity
  • Outlook to 2024

Intimate Beauty Care Product Categories

Brand Profiles
Brief profiles of 5-10 select brands which will include the following:

  • Manufacturer’s overview
  • Sales for 2018 and 2019
  • Product category offerings
  • New product activity
  • Marketing activity
  • Price strategy
  • Distribution
  • Forecasts

* Subject to charter subscriber input

Intimate Beauty Care Brands

Scope & Benefits

Intimate Beauty Care: U.S. Market Assessment and Opportunities provides a detailed appraisal of this vibrant market and explore opportunities and challenges for marketers looking to enter the segment. The report focuses on products, marketing, and retailing trends that drive consumers to seek products through all consumer channels of distribution, including the Internet and specialty stores.

Included in the study are: Excluded from the study are:
  • Intimate cleansing products including cleansers, washes, and wipes
  • Intimate moisturizers including oils, serums, lotions, balms, and lubricants
  • Bikini care, including creams, oils, gels, and aftershaves
  • Ingestibles, including nutraceuticals to promote vaginal health
  • Intimate care devices including Kegel exercise devices
  • Condoms and oral contraceptives
  • Sexual enhancers such as vibrators and vibrating rings, pornography
  • Feminine hygiene products such as douches and remedies

Geographic scope:

  • United States


This report enables subscribers to identify business opportunities by analyzing the dynamics in this hard-to-track industry, understanding market growth factors, the competitive landscape, and future trends. The report helps subscribers:

  • Develop market-entry and market-expansion strategies
  • Understand the trends and developments that are driving the sexual wellness and intimate beauty care movement
  • Design product development, marketing, sales, and path-to-market strategies
  • Identify key companies best positioned to take advantage of emerging market opportunities
  • Capitalize by identifying segments poised for strong growth
  • Gain an understanding of market growth and future trends
  • Get a perspective on leading players, as well as smaller, up-and-coming ones
  • Identify potential acquisition and merger candidates, along with strategic alliances


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