U.S. Market Analysis and Opportunities

Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities 

Base Year: 2016
Published September 2017
Regional Coverage: United States

A comprehensive assessment of the quickly growing market for digestive immune health products. This report focuses on both mass and specialty brands, as well as refrigerated products through all retail channels. This study provides insights on market trends, growth rates, and the competitive landscape.

This Report is Designed to:

  • Provide subscribers with an understanding of the size of the U.S. digestive immunity market through all retail outlets
  • Understand the relative size of mass brands compared with specialty brands, refrigerated brands, digestive enzymes, and the like
  • Gain insights on key trends, growth rates, and new products
  • Assess digestive health and immunity product claims
  • Analyze the competitive landscape and provide market shares for major companies
  • Forecast sales and market share expectations for these products in the future

 

Report Contents

Introduction

Executive Summary

  • Market overview and trends
  • Key lessons learned
    − Category segmentation (of those shown in Table 1) including sales and growth of major brands and market segments
  • Notable new products and claims
    − Competitive landscape in 2015 and 2016 including sales, market share, and growth of major companies
  • Outlook and appraisal to 2021

Category Profiles
For each of the categories listed in Table 1, the following information is provided:

  • Market trends
  • New products activity
  • Product claims
  • Sales by brand and company in 2015 and 2016
  • Retail distribution
  • Marketing analysis
  • Outlook to 2021

Company Profiles
For each of the companies listed in Table 2, the following information is provided:

  • Overview
  • Digestive immunity brands
  • Merger/acquisition activity
  • Sales of key digestive immunity brands in 2015 and 2016
  • New products and claims
  • Marketing strategies and focus
  • Retail channels
  • Outlook to 2021
Table 1: Digestive Immunity Categories
Analyzed
Digestive enzymes
Probiotics-a
Probiotic beverages
a- Includes combination prebiotic/probiotic products

Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities

Table 2: Companies to be Profiled
Company Key brands
America's Naturals Family Flora
Bayer Group Philips', One-a-Day TruBiotics
Biocodex Florastor
BioGaia BioGaia
Carlyle Group Nature's Bounty, Sundown Naturals
Church & Dwight Accuflora, Nutrition Now PB8
Clarion Brands Florajen
The Clorox Company Renew Life Digest Smart, Ultimate Flora
Enzymatic Therapy Enzymatic Therapy Pearls
Enzymedica Enzymedica
Garden of Life Doctor Formulated, Raw, Garden of Life,
Primal Defense
Jarrow Formulas Jarrow Formulas
Nature's Way Fortify Primadophilus
Olly Nutrition Olly
Otsuka Nature Made Digestive Health Probiotics
Procter & Gamble Align, Metabiotic
Rainbow Light ProbioActive, Probiolicious, Rainbow Light
Advanced Enzyme System
Reckitt Benckiser Schiff Digestive Advantage
Royal DSM (iHealth) Culturelle, UP4 A Happier Inside

Scope & Benefits

Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities aims to understand the market for digestive health products including probiotics (including prebiotic/probiotic combination products), digestive enzymes, and probiotic beverages. The report analyzes the market for digestive health and immunity, how large the market is, how fast it is growing, what the most important retail channels are, and sales and growth of major competitors in this space. This report focuses on both mass and specialty brands, as well as refrigerated products through all retail channels in the United States. This study focuses on products that are marketed for digestive immunity and health and includes:

  • Digestive enzymes
  • Probiotics
  • Probiotic beverages

Digestive products covered in this study encompass a wide array of product forms and include tablets/ caplets, capsules, sachets, drinks, tea, and juices. Foods that include probiotic additives and ingredients like yogurt are excluded.

This study provides subscribers with accurate and current information and insights on the large and quickly growing digestive health and immunity market, profiles of major competitors in this market, and extensive research to understand the market’s size and how fast it is growing, as well as the retail landscape for these brands. Specifically, this report is designed to provide subscribers with a comprehensive assessment of the following:

  • An understanding of the size of the leading brands and companies
  • Learn about product claims and ingredients
  • Gain insights on key trends, growth rates, and new products
  • Understand the retail environment and the most important channels in this market
  • Forecast sales and market share expectations for these products in the future
  • Companies in this market, and brands that are potential acquisition targets

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