U.S. Market Analysis and Opportunities

Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities 

Base Year: 2019
Forecasts to 2024
To Be Published 4th Quarter 2019
Regional Coverage: United States

A comprehensive assessment of the quickly growing market for digestive immune health products. This report will focus on both mass and specialty brands, as well as refrigerated products through all retail channels. This study will provide insights on market trends, growth rates, the competitive landscape, and consumer attitudes and usage of digestive health products.

This Report is Designed to:

  • Provide subscribers with an understanding of the size of the U.S. digestive immunity market through all retail outlets
  • Understand the relative size of mass brands compared with specialty brands, refrigerated brands, digestive enzymes, and the like
  • Gain insights on key trends, growth rates, and new products
  • Assess digestive health and immunity product claims
  • Analyze the competitive landscape and provide market shares for major companies
  • Forecast sales and market share expectations for these products in the future
  • Understand consumer attitudes, usage, and perceptions of digestive health products

 

Report Contents

Introduction

Executive Summary

  • Market overview and trends
  • Key lessons learned
    − Category segmentation (of those shown in Table 1) including sales and growth of major brands and market segments
  • Notable new products and claims
    − Competitive landscape in 2018 and 2019 including sales, market share, and growth of major companies
  • Outlook and appraisal to 2024

Category Profiles
For each of the categories listed in Table 1, the following information will be provided:

  • Market trends
  • New products activity
  • Product claims
  • Sales by brand and company in 2018 and 2019
  • Retail distribution
  • Marketing analysis
  • Outlook to 2024

* Subject to charter subscriber input

Company Profiles
For each of the companies listed in Table 2, the following information will be provided:

  • Overview
  • Digestive immunity brands
  • Merger/acquisition activity
  • Sales of key digestive immunity brands in 2018 and 2019
  • New products and claims
  • Marketing strategies and focus
  • Retail channels
  • Outlook to 2024

Consumer Perceptions
This chapter includes results from a consumer survey that assesses consumer attitudes, usage, perceptions, and shopping behavior pertinent to the digestive health category and provides a thorough understanding of the following:

  • Demographics of digestive health product purchasers and users
  • Retail channels, frequency of purchase/use
  • Average price points paid for digestive health products
  • Use of traditional OTC digestive medicines, probiotics, prebiotics, probiotic beverages, and digestive enzymes, relative to each other
  • Views on consumer perceptions of efficacy and satisfaction with digestive health products

Table 1 Digestive Health Categories Analyzed

Probiotics Research

Table 2 Digestive Health Categories Analyzed

Scope & Benefits

Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities aims to understand the market for digestive health products and provides market sales, growth, analysis of the most important retail channels, and sales and growth of major competitors in this space. This report focuses on both mass and specialty brands, as well as refrigerated products through all retail channels. It explores consumer perceptions and pinpoints opportunities for marketers. The sample of our consumer study consists of U.S. adults representative of the general population with region, gender, age, and income levels representative of U.S. Census data. The geographic scope is the United States. This study will focus on products that are marketed for digestive immunity and health and includes:

  • Digestive enzymes
  • Probiotics
  • Probiotic beverages

Digestive products covered in this study encompass a wide array of product forms and include tablets/caplets, capsules, sachets, drinks, tea, and juices. Foods that include probiotic additives and ingredients like yogurt are excluded.

This study will provide subscribers with accurate and current information and insights on the large and quickly growing digestive health and immunity market, profiles of major competitors in this market, and extensive research to understand the market’s size and how fast it is growing, as well as the retail landscape for these brands. Specifically, this report is designed to provide subscribers with a comprehensive assessment of the following:

  • An understanding of the size of the leading brands and companies
  • Learn about product claims and ingredients
  • Gain insights on key trends, growth rates, and new products
  • Understand consumer attitudes, usage and perceptions of digestive health products
  • Understand the retail environment and the most important channels in this market
  • Forecast sales and market share expectations for these products in the future
  • Companies in this market, and brands that are potential acquisition targets

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