Consumer Cannabis Products U.S. Health and Beauty Market Analysis and Opportunities

Consumer Cannabis Products: U.S. Health and Beauty Market Analysis and Opportunities

Base Year: 2018
To Be Published 1st Quarter 2019
Regional Coverage: United States

A comprehensive qualitative analysis of consumer-use Cannabidiol (CBD) health and beauty products, regulatory and legal status, currently available products, marketing channels, and outlook for CBD-based products. CBD is a key ingredient with multiple claims and can be found in everything from lip balms and mascaras to pain relievers and dietary supplements.

This report will help subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand existing legal and regulatory barriers
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate both claims being made and available product forms
  • Learn about business opportunities and how to capitalize on this burgeoning space
  • Prepare for potential threats to existing brands
  • Examine markets outside the U.S. and how foreign cannabis markets behave where CBD is legal
  • Make predictions about the CBD market in the U.S.

Report Contents

Introduction

Executive Summary

  • An Overview of Key Findings

Regulatory Analysis

  • U.S. laws on CBD products
    − Cannabis-derived CBD laws
    − Hemp-derived CBD laws
    − How state and federal laws vary
    − Analysis of laws in key states
    − Laws on cultivation, dispensing, shipping, and possession
  • Allowed product claims
  • Legal marketing channels
  • Expected regulatory changes in the U.S.
  • Cannabis market in Canada
  • Cannabis market in Israel

Category Analysis
Detailed profiles of leading U.S. CBD categories (shown in Table 1) and in product forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Products available
  • Pricing
  • Competitive landscape
  • Marketing channels
  • Outlook

Marketing Channel Analysis

  • Online sales
  • Dispensaries
  • Retailers
  • Vape and e-cigarette shops
  • Trade shows and other outlets
  • How channels vary by state
  • Outlook

Consumer Attitudes and Perceptions

  • Perceptions and attitudes toward CBD products
  • Propensity to use CBD products
  • Conditions the products are used for
  • Relative interest in new CBD products
  • Product claims of interest
  • Perceived benefits of CBD products
Table 1: Consumer CBD Categories to be Covered
Anxiety and stress relief
General pain relief (oral)
Hair care
Skin care
Sleep aids
Topical pain relievers
Vitamins and supplements
Table 2: Product Forms to be Covered
Capsules
CBD flower (plant)
Combination products
Crystals
Gummies
Isolated powder
Nasal sprays
Oils, sublingual drops, tinctures
Topical creams, lotions, and shampoos
Vapes and inhaled products

Scope & Benefits

Consumer Cannabis Products: U.S. Health and Beauty Market Analysis and Opportunities is an appraisal of this dynamic burgeoning market. This study will explore potential opportunities, assess the regulatory environment for CBD products, and forecast market potential by 2023. Included in the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety, stress, as a dietary supplement or for beauty/personal care such as makeup or acne and skin treatments
  • Analysis of the more mature cannabis markets in Israel and Canada to understand market potential in the U.S. Excluded from the scope of this study are:
  • Products that are derived from marijuana or contain psychoactive components such as tetrahydrocannabinol (THC) above 0.3%
  • Cannabis products used for serious medical conditions such as Alzheimer’s disease, epilepsy, cancer, Crohn’s disease, glaucoma, multiple sclerosis, or other diseases typically treated with prescription drugs
  • Foods, beverages, edibles, or baking ingredients that contain cannabis or its derivatives

This report will assist companies in identifying opportunities within the U.S. cannabis industry and will specifically provide subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Learn how foreign cannabis markets behave where CBD is legal
  • Make predictions about the CBD market in the U.S.

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