CBD for Health and Wellness: U.S. Market Analysis and Opportunities

Base Year: 2019
Forecasts to 2024
To Be Published Q1 2020
Regional Coverage: United States

A comprehensive analysis of consumer use cannabidiol (CBD) health and wellness products, regulatory and legal status, product claims, competitive assessment, marketing channels, and outlook for CBD health and wellness products. This report marks the 2nd edition to our highly regarded inaugural report Consumer CBD Products: U.S. Market Analysis and Opportunities.

This Report Will Help Subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand the legal and regulatory barriers that exist
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate product claims being made and product forms available
  • Gain knowledge on key competitors in the CBD market
  • Prepare for potential threats to existing brands
  • Make predictions about CBD health and wellness products in the United States

Report Contents

Introduction

Executive Summary

  • An Overview of Key Findings

Category Analysis
Detailed profiles of leading CBD health and wellness categories (shown in Table 1) in product
forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Products available
  • Sales of key brands for 2018 and 2019
  • Product claims
  • Pricing
  • Competitive landscape
  • Marketing channels
  • Outlook with sales forecast through 2024

Regulatory Analysis

  • U.S. laws on CBD products
    − Hemp-derived CBD laws
    − How state and federal laws vary
    − The FDA’s and other regulatory agencies’ position on CBD
    − Regulatory actions taken recently
    − Laws on cultivation, dispensing, shipping, and possession
  • Product claims
  • Expected regulatory changes in the United States

Company profiles

Detailed profiles of leading CBD health and wellness marketers (shown in Table 3) will be provided, including the following information:

  • Corporate sales and profits (or sales estimates if privately held)
  • CBD brand portfolio
  • Product claims
  • Sales of CBD brands in 2018 and 2019
  • Recent developments including acquisitions/divestitures/licensing agreements
  • Retail distribution
  • Consumer perceptions and attitudes
  • Outlook through 2024

Consumer Attitudes and Perceptions

  • Perceptions and attitudes toward CBD products
  • Demographics of CBD users and purchasers
  • Purchase channels shopped
  • Frequency of purchase
  • Average price per purchase
  • Conditions for which the products are used
  • Relative interest in new CBD products
  • Comparison of findings from consumer A+U survey conducted in Jan. 2019

* Subject to charter subscriber input

CBD for Health and Wellness Categories

CBD for Health and Wellness Product Forms

CBD for Health and Wellness

CBD for Health and Wellness Companies

Scope & Benefits

CBD for Health and Wellness: U.S. Market Analysis and Opportunities is an appraisal of this
dynamic, burgeoning market. This study will explore potential opportunities, assess the
regulatory environment for CBD products, and forecast market potential by 2024. Included in
the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as arthritis/joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety or stress, or products that are used for wellness such as dietary supplements
  • Health and wellness CBD products sourced from hemp

Excluded from the scope of this study are:

  • Products that are derived from marijuana or contain psychoactive components such as tetrahydrocannabinol (THC) above 0.3%
  • Cannabis or CBD products used for serious medical conditions such as Alzheimer’s disease, epilepsy, cancer, Crohn’s disease, glaucoma, multiple sclerosis, or other diseases typically treated with prescription drugs
  • Beauty or cosmetics products that contain CBD or hemp used for acne, skin care, makeup, or hair care
  • Products that contain only hemp and no CBD Foods, beverages, edibles (other than gummy dietary supplements), or baking ingredients that contain cannabis or its derivatives

This report will assist companies in identifying opportunities within the U.S. CBD industry and
specifically provide subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Learn about consumer perceptions of CBD products and how they are evolving over time
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Make predictions about the CBD market in the United States

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