skin care consumers

Professional Skin Care: Engaging Consumers in the New Decade

Taking measures to reach new skin care consumers and devotees, professional skin care marketers are pushing beyond their traditional selling environments and product offerings more than ever. From the emergence of new outlets to express services, these initiatives helped sales for these brands around the globe rise 5% to reach nearly $8 billion in 2019.

As venues and brands together seek new consumers, mostly the younger demographic, new aesthetic venues emerge. SkinCeuticals recently debuted its new concept SkinLab, a holistic skin care destination offering physician-recognized services with millennial appeal. Meanwhile, Skin Laundry, a skin-savvy laser facial bar chain, is gearing up for international growth with plans to open locations in the Middle East this year and expand its presence in London.

The Massage Envy chain is also increasing its footprint in the aesthetic space by focusing on express facials in 2020, following partnerships with renowned skin care brands like PCA Skin, Obagi, and Jan Marini in recent years. The massage and skin care chain will also focus on the teen and adult acne category through a new alliance with Proactiv, an acne-focused skin care brand with distribution concentrated outside of the professional channel.

To learn more about the professional skin care market in Europe, China, India, or the United States, please refer to our annual Professional Skin Care Global Series report, covering all consumable topical skin care products sold through and used in professional channels of distribution. This series is comprised of individual market reports and an online database featuring total industry size and growth, brand sales by country, and channel sales. The 2019 data is now available, while the written reports will be published shortly.

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