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Category: Healthcare

Photo credit: Natural Products Expo

New Natural OTCs Displayed at Natural Products Expo

This year’s Natural Products Expo West was a huge event with over 80,000 attendees walking multiple floors of the Anaheim Convention Center. Much of the displays focused on millennials with products that appeal to their desire for sustainability and natural ingredients. Farm-to-tablet sourcing was a major theme echoed by several nutritional supplement exhibitors. Mega Foods’

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“Best Practice Guidelines for Probiotics”

New Scientific Guidelines for Probiotics Emerge

Transparency, ingredients, and clear labeling are important to consumers of nutritional supplements and probiotics. These are also substantial to reputable manufacturers in these markets looking to educate consumers on product benefits and to distance their brands from products on the market with less science supporting their claims and benefits. In January 2017, the Council for

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Pain and Self-care Devices

Discover the Impact of Devices on Traditional OTCs

There has been a fair amount of research on the therapeutic effects of light technologies for a broad range of conditions, such as allergies, wound healing, fibromyalgia, neuropathy, and even to help minimize the side effects of chemotherapy and radiation treatments for cancer patients. Polarized medical light has been found in studies to be particularly

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Natural OTCs

What’s the Impact of Natural OTCs on the Traditional OTC Market?

Laura Mahecha, our healthcare industry manager, recently attended CHPA’s President’s Forum in Malvern, PA, to speak about the dynamic adjacent OTC categories that make a mark on traditional OTCs. One of these categories is natural OTCs, which refers to non-drug, non-monograph, plant- or supplement-based, or homeopathic products that often make claims of support, prevention, maintenance,

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Acne Remedies

New Acne Elimination Switches and Devices Heat Up the OTC Market

The U.S. OTC market has enjoyed solid momentum in recent years, increasing far beyond the typical 2% to 3% annual growth it used to experience. Strong advertising and promotional investments, several new products, and Rx-to-OTC switch brands, as well as the steady distribution of major brands that had been off the market for several years,

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TENS Devices

Does TENS Technology Impact the U.S. OTC Industry?

Transcutaneous electrical nerve stimulation (TENS) technology has existed for over 50 years, but such devices have only been in the consumer marketplace since 2006-2007. Today, over 500 manufacturers of TENS products are registered with the FDA, and this number continues to increase. Innovation, convenience, and the ease of use of TENS devices, coupled with consumers’

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How Well Do You Understand the Natural Consumer?

How Well Do You Understand the Natural Consumer?

Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers

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Beauty and Healthcare Devices

Consumers are Incorporating Self-care and Beauty Devices into their Daily Lives

As the beauty and nonprescription drug markets evolve, new and innovative devices offer competition to traditional and well-established brands. Historically, when consumers desired treatment for minor pain or allergies, conventional wisdom had them buying OTC medications to help their symptoms subside. While oral analgesics and oral and nasal allergy remedies continue to be large consumer

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Probiotics Market

How has the Market for Probiotics Evolved into a Success Story?

In a recent blog post, we discussed the probiotics market, which widely appeals to many U.S. consumers seeking more natural solutions to their health issues, but where did it all start and how did it become so popular? Probiotics awareness specifically received its first boost in the United States with the ubiquitous advertising for Dannon’s

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