Digestive disorders affect nearly 70 million people in the United States, or about 20% of the population. Alongside this dramatic number, a growing number of consumers seek to improve immunity and understand the strong link between the digestive and immune systems. These two groups of consumers help to propel strong sales of probiotics. The market for digestive health products is growing at over 20% in 2016, finds Kline’s just-published Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study. Continue reading
Companies are being more selective in the Rx-to-OTC switches they pursue, according to new research just published by Kline & Company in the 13th study in its venerable syndicated series, Rx-to-OTC Switch Forecasts USA: Next Frontier.
Safety is paramount, and the sophistication of clinical studies required to gain approval has increased the cost burden and risk to switch sponsors. Most future switches will depend on a combination of market-driven forces and safety, as determined by regulators. Continue reading
The emergency contraceptives segments of the OTC feminine products market, particularly Teva Pharmaceuticals’ Plan B and store brand copies of Plan B, drove significant gains for the otherwise flat category, according to Kline’s just-published Nonprescription Drugs USA 2016 study. Sales of OTC contraceptive products continue to show strong growth in 2016 as a category, driven entirely by steadily expanding consumer awareness, appeal, and accessibility to the relatively new and expanding range of emergency feminine contraceptive products.Continue reading
Select vitamin brands aimed at eye and brain health had significant sales gains in 2016, according to Kline’s just-published Nonprescription Drugs USA 2016 study. Preservision adult multivitamins for eye health, which is marketed by Valeant Pharmaceuticals, experienced sales growth over 20.0% in 2016, driven by a switch from print to television media for the brand and claims that “only Preservision’s formula has been proven to reduce the risk of progression of moderate to advanced Age-related Macular Degeneration (AMD) in the National Eye Institute’s Age-related Eye Disease Study (AREDS).” Preservision contains high potency antioxidants and minerals, such as 1,000mg omega-3 fatty acids, lutein, and zeaxanthin, and claims to be “the only clinically proven formula.”Continue reading
Steady supply and distribution of brands that had previously been recalled continued to experience strong sales gains in 2016, according to Kline’s research for its annual Nonprescription Drugs USA study.
Johnson & Johnson’s Tylenol and Motrin brands, which had been off the market for several years, are making a substantial comeback supported by strong advertising and marketing. GlaxoSmithKline’s Excedrin brands was also temporarily off the market and enjoys steady gains in 2016 as it is in predictable supply with retailers again. All other major OTC pain reliever brands and store brands experience flat to declining sales in 2016 with the exception of Prestige Brands’ BC and Goody’s pain relief powders and Doan’s (Dr. Reddy’s Laboratories).Continue reading
The U.S. OTC industry witnesses another year of growth with categories like topical analgesics, internal analgesics, herbal products, nasal allergy sprays, and contraceptive products all experiencing stronger than average sales growth.
What’s behind this growth? What are the latest developments? What is the impact of recently approved switches? We will reveal it all during this live webinar drawing upon highlights from our preeminent Nonprescription Drugs USA, Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities, and Rx-to-OTC Switch Forecasts USA: Next Frontier studies.Continue reading
One area that shows much higher rates of growth than monograph OTC digestive products are brands that offer claims of improving digestive health and immunity. Probiotics, prebiotics, and digestive enzymes all offer prevention of digestive ailments, including constipation, and improve regularity. Many brands in these market segments are able to achieve high double-digit gains as they are used on a daily basis, and consumers, therefore, make frequent repeat purchases. Kline’s upcoming Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities study will contain complete analyses of this market and sales, growth, and market shares of the leading brands and companies.Continue reading
Findings from our upcoming Nonprescription Drugs USA study estimate that sales of OTC sleeping aids post 3.4% growth to reach $244 million at the factory level in 2016.
After seeing significant growth rates ranging from 50.0% to 15.0% per year in the recent past, the market for OTC sleeping aids is still growing, but at a much slower pace. ZzzQuil (Procter & Gamble), Unisom (Sanofi), and private-label sleeping aids posted growth while the rest of the market was flat or declining in 2016. Continue reading