While most retail stores are created to generate sales, in Japan, a small group of these known as boutique beauty retailing stores are created to engage consumers and build brand awareness. The purpose of these flagships is to indoctrinate consumers on the products and benefits of brands, eventually sending these consumers to department store counters where meaningful revenue can be generated.Continue reading
The beauty specialty stores channel is on the rise in China and Japan, fueled by technology and personalization. In China, sales of beauty products in the direct sales and specialty stores channels are up 23%, while in Japan, boutique retailers’ sales alone grow at 8% in 2018. Join our live webinar on Thursday, June 20, at 11 AM EST to learn what makes these markets tick and what stands behind their dynamic growth.Continue reading
Contributions by Alyssa Behrndt, Marina Drobnjak, Agnieszka Saintemarie, and Shivani Singh
One of the most dynamic sets of players within the beauty landscape is single-brand retailers. Having greater flexibility over the store environment compared to brands in a multi-brand setting, these retailers continually refresh their in-store experience with new offerings and promotions. Kline’s global research team took to the streets to get a pulse on the latest happenings.Continue reading
In the fast-moving professional hair care industry, there’s a need for unbiased, regular, and universally accepted market data. With so many product launches and expansions, it feels impossible for salon hair care marketers to get a grasp of everything. That’s why we created Kline PRO – the first-of-its-kind salon panel in the United Kingdom that digitally collects and aggregates data from more than 1,000 salons to provide marketers with the insights they need to stay relevant in today’s landscape. This breakthrough service provides quarterly updates on more than 10,000 products and all service types, showing detailed salon sales up to an item level.Continue reading
While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years.
Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader posts impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. The brand places third in the beauty business behind Dove and L’Oréal Paris and took the reins this year as the market leader in home fragrances.Continue reading
With interest in the market for natural personal care products growing in the United States, other countries, such as Canada, take note. To get a quick view of this market’s ins and outs, we talked to our expert, Alyssa Behrendt, who reveals some key highlights from our soon-to-be-published Canada volume of the Natural Personal Care report.Continue reading
Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.
According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading
It’s no secret that China is the number-one priority for many beauty marketers, and a CEW event held last week dives deeper into the subject. The panel of speakers in the How to Win in China’s Beauty Market event all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken. P&G Beauty’s Freddy Bharucha, one of the panelists, said a non-traditional approach had to be taken to turn around the iconic Olay brand in China: “We cut advertising, cut the collection down, and cut counters.”Continue reading
Customized beauty rises in popularity among consumers as they seek out products targeted to their specific needs. Brands and consumers alike recognize that products should not be one size fits all. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report explores this growing market with robust analysis on trends, brands, product categories, and outlook for the next five years.Continue reading
Driven by the solid performance of the nail enhancements category, the professional nail care market continues to gain traction, with 2018 being the best-performing one in the past five years. Other factors contributing to its 8% growth in 2018 include increased emphasis on education and training, new and innovative products, digitalization, and beauty salons expanding their service menus.Continue reading