Blog Header

Digital OTC marketing: the new equalizer between large and small players

In the OTC market, where year-over-year growth remains low to flat, more brands are embracing the importance of digital marketing to help drive stronger gains. For smaller brands seeking to punch above their weight class, digital marketing represents a great equalizer. It’s a more efficient strategy to reach a greater swath of target demographics, and when done well, the digital marketing can take on a life of its own by going viral. The savviest of marketers, though, spend heavily on digital and then challenge purveyors of traditional marketing outreach to match both the scope and price savings associated with keyword buys, social media brand building, and blogging community connections.Continue reading

Upcoming Webinar – Global Rubber Process Oils Market

Attend our live presentation led by Kunal Mahajan, Project Manager in Kline’s Energy/Petroleum Practice, on Thursday, May 22019 to gain an understanding of the rubber process oil industry in terms of the key markets, end-use industries, growth drivers, and opportunities.  This webinar based on our recently published report Global Rubber Process Oils: Market Analysis and Opportunities

Continue reading

Personalized Beauty

Bespoke Beauty Gets Technological

Customized beauty rises in popularity among consumers as they seek out products targeted to their specific needs. Brands and consumers alike recognize that products should not be one size fits all. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report explores this growing market with robust analysis on trends, brands, product categories, and outlook for the next five years.Continue reading

Professional Nail Care

Nail Enhancements Run the Show Globally

Driven by the solid performance of the nail enhancements category, the professional nail care market continues to gain traction, with 2018 being the best-performing one in the past five years. Other factors contributing to its 8% growth in 2018 include increased emphasis on education and training, new and innovative products, digitalization, and beauty salons expanding their service menus.Continue reading

HDMO 2040 and OEM Genuine Oil Brands and Programs

Upcoming Webinar – Assessing Opportunities in the HDMO Industry

This webinar is based on Kline’s appraisal of the evolving HDMO market in context of the electrification of commercial fleets and independent assessment of the HDMO market in context of the diverging fluid specifications, published in 1st Quarter 2019​. It will help you gain a general understanding of the current trends and opportunities in the HDMO market and the perspective on OEM genuine oil products and programsContinue reading

Natural and Cannabis Beauty Products

Curative Cosmetics and Cannabis in the Natural Beauty Market

The market for naturally positioned personal care products grows at a rapid pace of about 10% in 2018. It is primarily driven by ingredient trends, product efficacy, and brand ethics.

Skin care products make up the largest product category in the market, as the naturals movement in beauty is largely tied to wellness. One of the drivers of growth in skin care is the use of cannabis. Some of the new brands entering the market that focus on the inclusion of cannabis in facial skin care include High Five and Cannuka. Existing brands also launch cannabis-infused skin care products, such as Herbivore’s Emerald Cannabis Sativa Hemp Seed Deep Moisture Glow Oil.Continue reading

Beauty Düsseldorf and Top Hair International

7 Key Observations at Beauty Düsseldorf and Top Hair International

We closed March with a trip to Beauty Düsseldorf and Top Hair International, two of the biggest beauty trade shows in the DACH region. During the three bustling days, we noticed an emphasis on customization, digitalization, naturalness, and men’s care in the salon hair care area, while beauty devices seem to be taking center stage in professional skin care.Continue reading

CBD market heating up with retail revolution and regulatory developments

As consumers continue to show interest in cannabis products, mass retailers are embracing the products on a limited basis. CVS Pharmacy announced in March 2019 an agreement to sell Curaleaf topical CBD products in 800 of its stores across 10 states, including Alabama, California, Colorado, Illinois, Indiana, Kentucky, Maryland, and Tennessee. Walgreens also announced at the end of March it will sell CBD products in cream, patch, and spray forms in 1,500 of its stores in Oregon, Colorado, New Mexico, Kentucky, Tennessee, Vermont, South Carolina, Illinois, and Indiana.Continue reading

OTC

Seasoned OTC executives drive growth at independent OTC companies

With the recent OTC industry consolidation and mergers, many seasoned executives have left large OTC companies and moved on to smaller, independent companies where their past experience brings success in a nimbler environment, focused on specific brands and categories. Based on primary research for our soon-to-be published report, OTC Indies: U.S. Analysis of Independent OTC Companies, there are several examples of seasoned OTC executives driving growth at small, independent companies.Continue reading

The Ever-rising Male Grooming Market

Governed by a rising demand for personal care products tailored to men’s needs, the male grooming market continues on a growth trajectory, albeit at a slower pace. New product launches, continued subscription box services, aggressive marketing, and rising indies contribute to the growing yet slowing category. Our upcoming Male Grooming Products: U.S. Market Analysis and Opportunities report explores this segment, with robust analysis on trends, brands, product categories, and outlook for the next five years. Its consumer survey chapter takes a deep dive into various triggers and influencers of purchase decisions and identifies the unmet needs of consumers.Continue reading