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Synthetic Latex Polymers

Performance vs. Cost: Demand Trends in Synthetic Latex Polymers

The market of synthetic latex polymers assumes a unique set of characteristics in every geography, from performance of the economy, purchasing power of the population, and industrialization to demand patterns, competition from alternate technologies, and performance of the polymers in specific end uses.

North America and China both represent the largest markets of synthetic latex polymers by volume, each accounting for an approximate 25% share of global consumption. Meanwhile, India, which has a much smaller share of around 5% of global consumption, is the fastest-growing market for synthetic latex polymers in the world. It is these three key geographical markets of North America, China, and India that Kline studies in depth this year in its continuous Synthetic Latex Polymers Global Series: Business Analysis and Opportunities program.Continue reading

OTC Indies

Digital marketing and customer acquisition crucial to driving OTC brand growth

There is no doubt that e-commerce is a rapidly growing channel in the OTC market, but this channel still makes up a relatively small percentage of actual OTC sales—well below 10% of total sales for most OTC categories. However, digital marketing can have profound effects on brand performance even within traditional brick-and-mortar retail channels. Some estimate that digital presence and marketing for OTC brands will impact more than 75% of all sales. For many consumers, their path-to-purchase for OTC remedies often looks like many other categories where the need for the product is immediate. It may begin online with a search for price comparisons or product information but likely end with the actual purchase happening in-store.Continue reading

Polyisobutylenes Market

Bright opportunities for polyisobutylenes due to finished lubricant quality upgrade and potential brightstock substitution

Kline estimates that the total polyisobutylene (PIB) capacity in 2018 is around 1,100–1,200 kilotonnes. Global PIB supply is expected to grow gradually over the forecast period between 2018 and 2028, according to Kline’s just-published Business Outlook for Polyisobutylenes: Global Market Analysis and Opportunities report. Only a handful of suppliers are catering to the PIB market with around 75% of the global PIB capacity accounted for by the top five suppliers—BASF, Daelim, TPC, Lubrizol, and Infineum. To take a closer look at the key findings from the study, REGISTER for our upcoming webinar.Continue reading

Professional Hair Care Market

Four Questions Salon Hair Care Marketers Must Ask in 2019

As 2018 closes, we are looking back at the salon hair care market’s performance wondering what changes the year has brought to the industry and where did the market land in comparison to its historical performance. Between 2017 and 2018, the salon hair care industry grew at a steady pace of around 3%, although the category and country market performance varied. For example, while the U.S. market shows some slowdown compared to previous years, the Chinese market blossoms, driven by the development of e-commerce. In light of the recent changes on the global landscape, some of the key questions salon hair care players should be asking themselves include:Continue reading

Used oils

How Re-refining Will Remain the Mainstay of the Industry

Written by Milind Phadke, Director, Energy

Since the recession of 2008, global lubricant basestocks supply and demand have been on divergent paths. Demand growth, beyond the recovery to pre-recession levels, has stalled, but supply growth continues. All the new supply coming to the market is primarily high-performance Group II, III, and IV basestocks. As a result, the global basestocks market has become a buyers’ market. Lubricant blenders, especially independent blenders, can select basestock suppliers and products that best suit their business needs (reducing blending costs, product performance, reducing supply chain complexity, and other such objectives).Continue reading

Professional Skin Care China

Cha-Ching: China’s Professional Skin Care Sales Are on the Rise

The Chinese professional skin care market grows by nearly 7% in 2018, higher than the global market growth of 6%, according to Kline’s just-published China volume of our annual Professional Skin Care Global Series report. China continues to be the largest market for professional skin care products, accounting for approximately 40% of global sales in 2018. Significant growth of the medical care providers and retail channels primarily drives overall sales of the Chinese market.Continue reading

Live webinar on the professional skin care market in Europe.

Upcoming Webinar – Professional Skin Care: New Heights in Europe

The professional skin care market in Europe continues on an upward path, closing another dynamic year in 2018 and registering higher growth than the previous year by almost 5%. Attend our live presentation on Tuesday, January 29, at 10 AM CET to learn about the latest developments in this market based on our recently published Professional Skin Care Global Series report.Continue reading

sleep aids market

A good night’s sleep remains an elusive goal for many consumers

Quality sleep is a major issue for many Americans. According to data compiled by the American Sleep Association, 50 to 70 million adults in the United States suffer from a sleep disorder. Insomnia is the most common with short-term issues reported by 30.0% of adults and regular insomnia by 10.0%. Sleep disorders tend to become aggravated with age, as 40.0% of people aged 40 to 59 years report short sleep duration, compared with 37.0% people in the 20 to 39 years age group. The National Sleep Foundation estimates that 43.0% of Americans between the ages of 13 and 64 rarely or never get a good night’s sleep on weeknights, and 60.0% experience disruptions in their sleep every night or almost every night.Continue reading

European foodservice cleaning market

Food safety compliance is paramount, and Iot drives growth in the European foodservice cleaning market

Both consumers and foodservice professionals alike share concerns over food-borne illness and preventing such outbreaks. The cleanliness of food preparation areas, surfaces, and wares used to prepare and serve food are of utmost importance. In fact, food safety compliance was the single most important issue among over 700 foodservice professional respondents surveyed recently by Kline. Employee training was a close second in terms of importance with other trends, such as minimum wage increases, Internet of Things (IoT), green cleaning, labor-saving devices, the impact of social media on their business, and online reviews, being of secondary importance.

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Natural Otcs

Consumer Trends and Growth Potential of Natural OTCs

The market for natural OTC products continues to see double-digit year-over-year sales growth, while the traditional OTC market struggles with only 2%-3% growth each year. Kline defines natural OTCs as drug-free, non-monograph products that may contain natural, plant, or herb-based ingredients. Natural OTCs can be homeopathic products and often make claims of support, prevention, maintenance and/or treatment of minor ailments. What seems to work for natural OTCs is honesty and transparency of ingredients. Millennials are driving demand for natural OTC products that have natural ingredients and help treat minor ailments without harmful ingredients or unwanted side effects. Millennials are also becoming parents and are also demanding natural products for their children.

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