High oil prices during 2007 and much of 2008 drove production and distribution costs for personal care marketers up significantly. Since then, oil prices have decreased, which has helped to expand operating margins somewhat. However, declining consumer demand stemming from the global recession would likely offset any profitability gains from lower oil prices. This, combined with the perpetual need to spend significantly on advertising and promotions in order to drive consumer awareness and demand in highly competitive categories, continues to lead to margin pressures for personal care marketers, Kline & Company revealed in its 2008 report.Continue reading
As the economic downturn continues, it appears that one sector of the chemical industry is weathering the storm: food ingredients. In particular the segment targeted towards health and nutrition remains buoyant with a theme of disease prevention rather than cure being promoted. Also, new segments in the industry are emerging with softer trends now being explored such as ‘beauty from within’ – with anti-wrinkle, anti-ageing and protection from sun damage being at the forefront of this boom. Since the late 1990s I’ve observed a move from general wellbeing to products addressing specific health issues such as bone health, and now with a more holistic approach to maintaining health and wellbeing the opportunities for the industry appear endless.Continue reading
The market for pest control products and services in U.S. food-handling establishments remains quite strong despite one of the worst economic recessions in recent history. In this inaugural issue of Kline’s Agriculture practice newsletter, we’ll take a look at how the industry has fared during the past 12 months, as well as some strategies that suppliers and service providers may use to leverage the demand for pest control in restaurants, commercial and institutional kitchens, warehouses, and food processors. More…
In spite of all the bad news about the economy, there were some clear winners last year. According to Kline’s data, in 2008, U.S. cosmetic and toiletry sales reached $35.6 billion at the manufacturers’ level, and the industry as a whole had a positive growth rate. Some categories experienced strong growth while others declined.Continue reading
Despite the economic downturn, the personal care industry remains an attractive market for suppliers of performance ingredients aimed at delivering the results consumers demand from hair and skin products. The market is ripe for savvy suppliers who can find the right niche and the right buyers for their innovative products to capitalize on the demand for anti-aging, anti-wrinkle, and other products that offer pharmaceutical-quality results without the prescription or the high price. More…
Innovation continues within the personal care ingredients industry with a significant number of new product launches at both In-Cosmetics and the New York Society of Cosmetic Chemists (SCC) Suppliers’ Day that happened recently. Examples include Eastman who promoted a natural emollient for leave on skin care products and Kobo launched a non-nano zinc oxide.Continue reading
While there have been a few glimmers of hope, the bleak economic news continues to take a toll on the consumer products industry. However, despite lackluster sales over the past year, the home fragrances market is well-positioned to capitalize on the fact that, for a variety of reasons, consumers are spending much more time at home. This “cocooning” trend offers significant potential for home fragrance marketers to retrench and diversify in order to stay afloat – and even prosper – in the face of economic strife. More…
Sales for the Mucinex line of OTC cold medications were $137 mn in 2007 and grew 35.0% to reach $185 mn in 2008. Miralax is a novel Rx-to-OTC switch brand in the laxatives category and it grew from $40 mn in 2007, up 187.5% to $115 mn in 2008. Both brands are supported with strong advertising budgets and offer truly unique treatment of colds and constipation than private-label products in their respective categories. Continue reading
In the midst of the worst economic crisis that the world has experienced since the Great Depression, Revlon has somehow managed to finallyregister positive net income for the year. Yes, Revlon. The company that had not been in the black for over a decade. The one whose main competitors—L‘Oréal and P&G (both of which have suffered during the crisis)—are the strongest in the industry. The one whose largest account is penny-pinching Wal-Mart. The one that has had more leadership changes than I can remember. And I ask myself, how is this possible? If anything I would have expected Revlon to sink deeper into its pool of red ink.Continue reading
Kline & Company is pleased to announce a new study from its Energy practice, Global Aviation Turbine Engine Oil Suppliers 2009: Customer Value-Added Analysis.
This study is designed to help answer a number of strategically important questions regarding how manufacturers of global aviation turbine engine oil products are viewed by their customers and how they compare to their competitors in key areas. Products to be analyzed primarily include aviation turbine engine oils, and manufacturers will be rated on about 25 purchase factors.