The multichannel movement among professional brands has grown in recent years, but how different companies react to it varies. Some brands are turning into hybrid brands and selling mostly or a large part of their products through retail stores as opposed to salons. Many examples of such brands can be found among newer players on the market, such as Oribe (now owned by Kao), Alterna (among Henkel’s brands portfolio), or Living Proof (a Unilever brand). Among well-established marketers that have had a multichannel approach for many years is Estée Lauder with brands like Aveda and Bumble and bumble. In the United States, Aveda even has its own vertically integrated stores.Continue reading
India, the third largest grease consumer, is expected to witness slow but steady growth in its grease demand in the future, despite facing challenges, such as the growing use of greases filled-for-life and elongating service intervals. The expanding manufacturing sector in India offers opportunities to promote grease consumption; however, the growth potential varies with grease type as each type has distinct advantages and disadvantages.
As India continues to expand its manufacturing sector, many new factories and plants are being set up with the latest technology equipment from international original equipment manufacturers (OEMs). As a result, demand for high quality grease is expected to grow. Overall, the Indian grease market is expected to grow at a compound annual growth rate of 1.3% through 2023Continue reading
The market for natural personal care products continues its strong growth in 2018. The market is up nearly 10% from 2017, the strongest growth recorded in the last five years, according to our just-published Natural Personal Care: U.S. Market Analysis and Opportunities report. The growth is also expected to be nearly double that of the conventional U.S. cosmetics and toiletries market.Continue reading
Kline has kicked off research with decision-makers and end users of commercial cleaning products used in kitchens in France, Germany, and the United Kingdom. Foodservice Cleaning Products in Europe will be published later this year and will provide a full market assessment, including sales by country, end-use segment, product class, and supplier. Products included in the scope are automatic and manual dishwashing products, hard-surface cleaners, and hand care products used in commercial kitchens and public washrooms.Continue reading
A top priority for all animal farmers is ensuring their animals are in good health—it’s essential to global food safety, as well as quality. To maintain animal health, farmers need to control pests that could be potential disease carriers. The global market insect and rodent control products have an estimated value of more than USD 630 million across 12 key countries profiled in Kline’s Pest Control in Production Animal Health report.
Brazil and the United States are the two largest country markets, accounting for 60% of global sales. These countries have large animal production systems and are important exporters for the global meat industry, particularly beef and poultry. The beef production industry is the largest segment for global pest control, accounting for more than 40% of total sales.Continue reading
The beauty retailing environment has undergone revolutionary changes over the past years, from the omni-channel approach to retailing, to department stores revamping their beauty sections, and to the rise of boutique beauty retailing. While specialty stores are one of the leading and fastest-growing channels for beauty, boutique beauty retailers are the shining stars, bringing to consumers unique sensorial experiences while learning more about their preferences, needs, thoughts, and passions.Continue reading
By program effectiveness, Corteva, Bayer, and BASF are the top three companies with the most distributors, according to Kline’s recently published report, Effectiveness of the U.S. Crop Protection Company Channel Incentives. Bayer ranks first in more of the horseshoe (specialty) markets while Corteva is more in the Midwest. Monsanto was also in the top three, but only with some distributors. Companies surveyed for the study were ranked by distributors and retailers who provided us with a ranking by the effectiveness of companies’ incentive programs.Continue reading
The market of synthetic latex polymers assumes a unique set of characteristics in every geography, from performance of the economy, purchasing power of the population, and industrialization to demand patterns, competition from alternate technologies, and performance of the polymers in specific end uses.
North America and China both represent the largest markets of synthetic latex polymers by volume, each accounting for an approximate 25% share of global consumption. Meanwhile, India, which has a much smaller share of around 5% of global consumption, is the fastest-growing market for synthetic latex polymers in the world. It is these three key geographical markets of North America, China, and India that Kline studies in depth this year in its continuous Synthetic Latex Polymers Global Series: Business Analysis and Opportunities program.Continue reading
There is no doubt that e-commerce is a rapidly growing channel in the OTC market, but this channel still makes up a relatively small percentage of actual OTC sales—well below 10% of total sales for most OTC categories. However, digital marketing can have profound effects on brand performance even within traditional brick-and-mortar retail channels. Some estimate that digital presence and marketing for OTC brands will impact more than 75% of all sales. For many consumers, their path-to-purchase for OTC remedies often looks like many other categories where the need for the product is immediate. It may begin online with a search for price comparisons or product information but likely end with the actual purchase happening in-store.Continue reading
Kline estimates that the total polyisobutylene (PIB) capacity in 2018 is around 1,100–1,200 kilotonnes. Global PIB supply is expected to grow gradually over the forecast period between 2018 and 2028, according to Kline’s just-published Business Outlook for Polyisobutylenes: Global Market Analysis and Opportunities report. Only a handful of suppliers are catering to the PIB market with around 75% of the global PIB capacity accounted for by the top five suppliers—BASF, Daelim, TPC, Lubrizol, and Infineum. To take a closer look at the key findings from the study, REGISTER for our upcoming webinar.Continue reading