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Promising Forecast for the U.S. Re-refining Industry, Kline Reports

Promising Forecast for the U.S. Re-refining Industry, Kline Reports

With a projected CAGR exceeding 23% over the next five years, the future of the U.S. re-refined basestocks market looks promising according to the recently published Used Oils and Re-refined Lubricants: U.S. Market Analysis and Opportunities report by global consulting and research firm Kline & Company. Given that all announcements pertaining to expansions and new capacities go as planned, it is anticipated that the re-refining industry will see a robust growth to an estimated 1,390 KT by 2016, suggesting a “golden decade” for many in the industry. However, this is contingent upon the successful and timely ramp-up of operational facilities.Continue reading

Ownable Space

Ownable Space: The “Other White Space”

Finding sustainable and profitable growth opportunities remains the Holy Grail for all companies – whether in highly developed and competitive markets in Europe, or developing, high growth economies like India. While finding the white space – that untapped terrain in a market – is a common approach to figuring out where to play, a better way to win is to focus on “ownable space” opportunities.Continue reading

Fashion, Glam, and Gifting Take a Front Seat in the Beauty Devices Market

Fashion, Glam, and Gifting Take a Front Seat in the Beauty Devices Market

Brush heads for Christmas? Some gift, huh? But for that special someone’s favorite cleansing brush, it may be the perfect solution as a holiday stocking stuffer. That’s the angle many of the leading U.S. beauty device marketers are taking to infuse freshness into their offerings–make them giftable, fun, and friendly.Continue reading

Beauty Lessons from Cleopatra

Beauty Lessons from Cleopatra

Over the past few years in the global natural cosmetics and toiletries market, Kline & Company has seen the highest growth in natural skin care, but now natural makeup is coming into the spotlight. Previous challenges with pigment load and ease of application are falling away in place of new (and old) discoveries. Modern women may be borrowing a trick or two from Cleopatra’s dressing table as minerals such as lapis lazuli furnish high-impact colors for eye makeup. Furthermore, flowers, vegetables, and fruits are the basis for makeup product pigments and more. One company is even using an ingredient derived from a radish as a preservative!Continue reading

Switches of a whole new breed

Switches of a whole new breed

Given that many of the most obvious “switchable” drugs and categories have already taken place, opportunities that remain in moving medicines from prescription to nonprescription status require extensive research and novel approaches in order to gain FDA approval and be used by consumers safely and effectively without a prescription. There are several opportunities for new product launches in this vain however, the roadmap to get to market remains unclear for novel switches with many unanswered questions. Pharmaceutical companies struggle with the risks of hefty spending on clinical and consumer research to support a switch with unsure outcomes and concerns about the timing of private-label competition if approval is granted.Continue reading

The Chinese Government's Efforts to Reorient the Economy Has Unintended Consequences

The Chinese Government’s Efforts to Reorient the Economy Has Unintended Consequences

The government’s efforts to reorient China’s economy from export- and investment-driven growth to consumption- and services-driven growth is proving difficult to manage, creating upheaval in the all-important infrastructure and housing market. This may have caused a contraction in Chinese lubricant consumption in 2012. This is a unique event for the lubricants industry. What caused this contraction? Can we see more of it in the future? These are important questions not only because of the Chinese lubricant market size and growth, but also because of its impact on other markets around the world.Continue reading

Inside the Consumers' Minds

Inside the Consumers’ Minds

For cosmetics and toiletries marketers who want to know how the tides of consumer sentiment are shifting over a period of time—for example, what products are they thinking of buying, which grooming needs are unmet, and what recent purchases are they happy with—Kline’s new Consumer Mindset Mapping service is the answer. Tracking consumers’ opinions quarterly in both China and the United States, this program utilizes state-of-the-art technology and methods for understanding subtle nuances of the effects of constant influences on human decision-making. If marketers want to stay on top of their game, they need to listen to consumers to understand why some brands succeed or lag behind and where to invest for the future in terms of research and development, as well as marketing. However, it is not only about listening, as marketers need to understand why consumers make the choices they do.  Continue reading