Based in the Parsippany, NJ office, Carrie Mellage is responsible for the Consumer Products practice of Kline’s market research group worldwide.
Carrie is responsible for overall management of the Consumer Products practice, which spans beauty and personal care, home care, OTC drugs, and industrial cleaners. She oversees all of Kline’s consumer-related market research programs such as Cosmetics & Toiletries, Salon Hair Care, and Professional Skin Care. She is responsible for leading new growth initiatives for the practice including Kline PRO, a powerful service for the professional beauty industry based on transactional data, and Amalgam, a digital tracking service. Since joining Kline in 1999, she has also participated in several proprietary assignments involving market analysis, business assessment, and strategic planning.
Carrie serves on the boards of Cosmetic Executive Women (CEW) and the Fashion Institute of Technology (FIT) Master’s Program in Cosmetics & Fragrance Marketing & Management. She is a frequent speaker at such industry conferences as PBA Executive Summit and Cosmoprof. She has led webinars in partnership with HAPPI Magazine and has been featured as a guest lecturer at FIT. Carrie is frequently quoted as an industry expert in various publications, including Women’s Wear Daily, CEW Beauty Insider, CosmeticsDesign, and Rose Sheet.
Carrie earned an MBA from New York University after majoring in marketing, management, and global business. She also holds a BS in marketing from The College of New Jersey, and she speaks conversational Spanish. She resides with her husband and two children in northern New Jersey. She enjoys traveling, cooking, and volunteering for Girls on the Run, the National Multiple Sclerosis Society, and her children's schools.