While most retail stores are created to generate sales, in Japan, a small group of these known as boutique beauty retailing stores are created to engage consumers and build brand awareness. The purpose of these flagships is to indoctrinate consumers on the products and benefits of brands, eventually sending these consumers to department store counters where meaningful revenue can be generated.Continue reading
While many retailers struggle to pay lofty rents and are forced to close doors, the iconic Bath & Body Works chain continues to be relevant after nearly 30 years.
Boasting more than 1,500 doors, mostly in malls and with average square footage at least double the size of most of its competitors, the market leader posts impressive gains of 7% and 13% in the beauty and home fragrance markets, respectively, in 2018. The brand places third in the beauty business behind Dove and L’Oréal Paris and took the reins this year as the market leader in home fragrances.Continue reading
It’s no secret that China is the number-one priority for many beauty marketers, and a CEW event held last week dives deeper into the subject. The panel of speakers in the How to Win in China’s Beauty Market event all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken. P&G Beauty’s Freddy Bharucha, one of the panelists, said a non-traditional approach had to be taken to turn around the iconic Olay brand in China: “We cut advertising, cut the collection down, and cut counters.”Continue reading
One of the most important trends in the beauty industry today is personalization. Device marketers are jumping into the trend and offering a custom-made experience with their product to create a long-lasting relationship. This trend plus others, such as dermal rollers and microneedling, contribute to the strongest growth the U.S. beauty devices market has seen in several years.Continue reading
Physician Dispense Survey Results are in, Aesthetic Procedures Skyrocket, and Coverage Expands to UAE!
Our coverage of the multi-faceted market for topical and nonsurgical aesthetic products hits a high note this year according to our report findings. From the fast growth of professional skin care products in the medical care providers channel to the booming demand for in-office procedures, these segments continue to be fruitful for market stalwarts, as well as relative newcomers.
As marketers fight to stay on top in the fast-paced world of professional skin care and working with aesthetic physicians, it is important to take stock. This month, we will publish our Physician-dispensed Skin Care: U.S. Perception and Satisfaction Survey, which offers an unbiased view point of what dispensing physicians find most important from the brands they offer their patients.Continue reading
Earlier this week, we attended the annual American Academy of Dermatology (AAD) conference to scope out what’s new in the world of professional aesthetics, from topicals to injectables and lasers. Below are the most notable tidbits we saw and heard at the conference.
#1 Both Rx and OTC marketers are very focused on providing options for treatment of eczema, psoriasis, and dermatitis.
#2 Skin tightening is gaining traction among doctors and consumers. New topical neck lift products were seen from NeoStrata along with the category captain Nectifirm from Revision Skin Care.Continue reading
Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.
South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%.Continue reading
Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made by professional skin care venues when choosing a brand. For example, the ability of the marketer to quickly deliver new product shipments so the skin care professional can restock inventory and replenish fast-moving products is an important factor often overlooked by marketers.Continue reading
Diversion is probably one of the most discussed topics in the professional skin care community with the majority of marketers facing this challenge. As the Internet has evolved as an important marketplace for everything beauty, a substantial number of professional skin care products—some of them counterfeit—are now sold through diverters on Amazon and eBay, undermining the intent of a company to sell authentic and high quality products through a reputable therapist, aesthetician, or physician.Continue reading
Sleep—both in terms of quality and quantity—is a key pillar in today’s well-being practices, along with mindful eating and physical fitness. Studies show that getting enough sleep can help to curb health concerns, including obesity and heart-related issues. It can also increase one’s performance, whether in the office or at the gym.
There has been a recent surge in devices and technologies purported to help improve sleep. There are two major forces at play that make the emerging sleep technology market so attractive. For one, consumers are increasingly incorporating technology and gadgets into their everyday lives, so they are perfectly primed to try new products like devices as a solution for getting a better night’ sleep. Secondly, with warnings in today’s headlines on the issues associated with popular over-the-counter and Rx sleep medications, consumers will be turning to alternative therapies in higher numbers than ever before.Continue reading