Restless Americans Drive Double-Digit Gains in the Sleep Category

The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans. In fact 75.0% of surveyed consumers indicate they have trouble falling asleep. Many use OTC sleep aids, combination OTC pain relievers and sleep aids, natural and herbal remedies, or sleep devices, such as smart watches and sleep tracking apps which posted 50% sales growth to help them sleep. These market segments however, are growing at very different rates. For example, sales of OTC sleep aids like Unisom, ZzzQuil, and Simply Sleep expanded by 3.4%. In contrast, sales of natural and herbal sleep aids that contain melatonin or valerian rose 18.0%, and sleep devices grew over 50.0%, as per Kline’s Sleep Aids study. Continue reading

Commercial Cleaning Wipes Post Strong Gains in 2019

Kline’s second edition Industrial & Institutional Wipes USA: Market Analysis and Opportunities will be published this month. Results of the research reveal that wipes are indeed a rapidly growing segment of the commercial cleaning industry, driven by the need to reduce germs and minimize infections. Sales of these products grew over 5.0% in 2019 due to the strong performance of disinfectant and sanitizer wipes and general‐purpose cleaning wipes, which are used more often by end users for regular cleaning applications. Growth of disposable wipes can be attributed to the need for high standards of hygiene across industrial and institutional facilities and the superiority of wipes over other cleaning products regarding convenience and reduced risk of cross-contamination.Continue reading

Many questions about CBD use for health and wellness – Kline report provides insights on consumers’ perceptions of CBD

There is much hype surrounding consumer-use cannabidiol (CBD) for health and wellness. There are hundreds of companies marketing tons of products; however, there is little consumer education or advertising, along with very nebulous claims, if any, about what the products will do for those who take them. There is even less information on dosage recommendations or clear labeling to help consumers understand how much CBD is actually contained in oral drops, tinctures, gummies, and other popular forms. In short, there’s lot of buzz surrounding this ingredient but little substance.Continue reading

Foodservice Cleaning Products in Europe

Key takeaways from Kline’s soon-to-be-published Foodservice Cleaning Products in Europe market study

The markets for foodservice cleaning products in France, Germany, and the United Kingdom are growing moderately. Over the past two years, restaurants and lodging establishments have emerged as powerhouses of industry growth.

Key market trends including control of foodborne illness, food safety, and strict sanitation regulations are all drivers propelling growth of foodservice cleaning products. Continue reading

Digestive System

Digestive health remains a strong growth category with increased consumer awareness and knowledge of probiotic benefits

There is growing awareness of the connection between probiotics and immunity. Studies show that bacteria found in probiotics assist in the maturation of immune cells and helps reduce undesirable bacteria in the body. More probiotics with immune-boosting claims are entering the category. Research continues to drive interest in probiotics and improved health. Continue reading

food service cleaning products in Europe

Business critical issues for professionals cleaning kitchens in Europe

Kline’s consulting staff has conducted extensive research on Foodservice Cleaning Products in Europe: Market Analysis and Opportunities in France, Germany, and the United Kingdom for the report due out in September. Many end users agree that food safety compliance, environmentally safe/conscious cleaning, waste reduction, and employee safety are the most important issues they face. When asked which issues are most crucial for their businesses, cleaning professionals indicate the following:Continue reading

WOW conference, industrial wipes

Plastic-free movement and sustainability are front-and-center concepts discussed at World of Wipes

In June, hundreds of participants in the wipes market convened for the INDA (Association of the Nonwoven Fabrics Industry) World of Wipes annual meeting in Atlanta, Georgia. There were many presentations from speakers representing industry associations, chemical suppliers, wipes manufacturers, and raw material suppliers. A common theme that was raised pertains to increasing efforts to limit single-use plastic and the plastic-free movement. Many U.S. states and countries, especially in Europe, are phasing out single-use plastics, and by 2021 in Europe, wipes packages will need to contain labeling that shows they “contain plastics” if they do. Since wipes contain plastic components and packaging, the industry needs to keep a watchful eye on this trend.Continue reading

Floor pad usage is impacting use of floor finish chemicals, new Kline study finds

As part of the research effort for Kline’s inaugural study on Floor Care Pads and Tools, more than 500 decision makers at commercial end uses were surveyed about usage of floor pads, mop pads, and cleaning tools. The sample includes commercial cleaning decision makers across healthcare, hospitality, foodservice, education, government and industrial facilities, and retailers. The most common floor surfaces found in these facilities are hard-surface floors including those made of marble, terrazzo, quarry tile, or stone, followed by concrete floors. The market segments with the highest percentage of hard-surface floors include restaurants, retailers, and schools. The market segments with the least amount of hard-surface floors include fitness facilities, industrial facilities, and extended care.Continue reading

Floor Care Trends Revealed in New Kline Study

Kline’s first edition study Floor Care Pads and Tools: U.S. Market Analysis and Opportunities will be published this summer, and the report is based on extensive industry and end-user research. Structured surveys of over 500 cleaning professionals across 13 industry segments including building service contractors, healthcare, hospitality, foodservice, education, and retailers reveal key trends when it comes to floor cleaning and maintenance. End users were asked to report on usage patterns of floor pads, mop pads, cleaning carts, and other tools used to clean and/or maintain multiple floor surfaces including:Continue reading

Sleepless Americans Turn to Tech Devices and Natural Products

Restful sleep remains an elusive goal for many adults and therefore, strong gains for sleep aids, including OTC sleep aids, natural sleep products, pain+sleep combination products, and sleep devices are forecast over the next five years by Kline’s Sleep Aids: U.S. Market Analysis and Opportunities study. Estimates range from 30%-40% of American adults experience symptoms of insomnia and 40 million are affected by chronic long-term sleep disorders.Continue reading