Market Research Reports: Nail Care

A robust analysis of the professional nail care market focusing on key trends, developments, and business opportunities, and addressing such issues as:

• How big is the market?
• How are long-term gel products like Shellac performing?
• What are the key trends and emerging technologies prompting growth?
• What are the fastest growing professional nail brands, and why?
• Who are the market leaders?
• Which regions are growing the fastest?
• What are the opportunities in this market?

Key lessons learned

Market sales and growth

Breakdowns by:
– Region
– Take-home versus back-bar

Nail salon service trends and sales data
– Professional brands versus others
– Category and type

Industry and service statistics
– Number of salons by region
– Segmentation by outlet type
– Service sales data

Texture, color, and wear trends

Regional differences

Competitive landscape

Future outlook to 2017

Overview

Manufacturers’ sales and growth (2011 and 2012)

Professional versus retail

Product offerings; key colors and textures

Regional strength

Marketing and merchandising activities

Distribution

Outlook to 2017

Overview

Sales

Geographical scope

Professional Nail Care: Global Market Brief provides subscribers with an analysis of industry trends and developments, market size and growth, product trends, brand profiles, and competitive forces within the global professional nail care market.

This report provides a comprehensive analysis of nail polishes (including base and top coats) and gels (all types) that are used to perform standard manicures and pedicures in professional channels such as salons and spas. Related products, such as artificial/acrylic nails accessories, drying equipment, implements, lotions, oils, treatments, and nail polish removers, are not part of the scope of this report.

This study focuses specifically on consumable nail polish products and gels sold for use in professional outlets, but covers sales of these products through all channels of distribution. Brands are considered professional only if they are marketed predominantly for back-bar (professional) use and if they generate the majority of sales through professional outlets.

The analysis is global in nature and focuses on North America, Asia, Europe, and Latin America. There are some regional breakdowns and analysis, but this report does not contain in-depth details on each individual region/country.

This market brief enables subscribers to identify business opportunities by analyzing the dynamics in this hard-to-track industry, understanding market growth factors, the competitive landscape, and future trends.

Specifically, this report assists subscribers by providing:

• An unbiased and comprehensive examination of the global professional nail care market
• Information to exploit business opportunities by understanding market growth and future trends in this highmargin sector
• A perspective on the leading players, as well as the smaller, up-and-coming ones
• A resource to augment business plans with reliable insights and data
• Identification of potential acquisition, merger candidates, and strategic alliances

Subscribers also receive one day of consultation with members of the research team. This time can be used for strategic planning assistance or to explore specific information, which might not be covered in this report.

Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

During the course of field research, Kline's professional staff of industry experts will conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including grain storage operators, grain exporting companies, consultants, trade associations, and chemical distributors. Kline will also conduct a separate survey for on-farm grain storage operators to gather detailed information about this market. This study includes approximately 200 structured interviews with end users.

Primary research represents the bulk of our research efforts. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.

In addition, this analysis will be supplemented by secondary research drawn from the review of USDA data, suppliers' product literature and price lists, recent trade and technical literature; and Internet sources.