Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment
To be published 4th Qtr 2011
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A comprehensive analysis of the changing face of beauty marketing in the U.S. for personal care products focusing on key trends, developments, changes, challenges and business opportunities. (Y701)
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Introduction
Executive Summary
Key trends
Challenges and opportunities
Industry cost structures for marketing and promotional expenditures
Key lessons learned
Marketing Methods
The following information will be provided for each of the marketing methods segment:
Recent history and use of method
New trends and developments
Importance and relation to marketing mix
Examples of what brands are doing
Appraisal and expected future trends
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Brand Profiles
Brand marketing background
Review of overall marketing mix
New developments
Examples of 2010-2011 marketing initiatives
Appraisal |
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