Consumer Insights of Personal Care Innovation 2010
To be published 3rd qtr. 2010
View PDF brochure
This forward-looking study will combine cutting-edge primary consumer research with Kline’s market data. It will provide a benchmark of relative innovation between brands, an analysis of consumer groups (going beyond traditional demographics), and will identify the patterns of consumer perceptions, motivations, and beliefs related to innovation in personal care. The research will examine the consumer perceptions of brands in the major product classes: fragrances, hair care, makeup, oral care, skin care, and toiletries in and across various countries.
(Y685)
For pricing information please contact:
Nancy Mills
Industry Manager
+1-973-435-3366
Nancy.Mills@klinegroup.com
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