Consumer Insights of Personal Care Innovation USA 2010
Published December 2010
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This forward-looking study combines cutting-edge primary consumer research with Kline’s market data. It provides a benchmark of relative innovation, an analysis of consumer groups (going beyond traditional demographics), and identifies the patterns of consumer perceptions, motivations, and beliefs related to innovation in personal care. The research examines the consumer perceptions of brands in the major product classes: fragrances, hair care, makeup, oral care, skin care, and toiletries in the United States. (Y685)
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Introduction
This section describes the format, scope, approach, and methodology of the report.
Executive Summary
This chapter summarizes the findings of the research and give conclusions as follows:
Key findings, comments and opportunities
Analysis and comparisons across countries (for subscribers who purchase Asia or Europe reports or across regions for those who
purchase the global study)
Actionable recommendations so that the subscriber can take full advantage of the knowledge obtained.
Research Parameters
Kline & Company describes the filters that were used to index the material gathered from the field. Filters are the basic unit of analysis used for making sense of all the responses gathered. These filters represent the sets of values that the charter subscribers wish to measure for consumers and for brands. |
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Innovation Analysis
This chapter elicits consumer opinions on the innovativeness of personal care products. For the brands covered, the following research is conducted:
Appendix - Correlations
In this chapter, Kline & Company shows correlations between perceived innovation, influences for each country and related signifying questions. |
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