OTC Innovations USA 1999-2009: Analysis of Factors for Success
Published March 2010
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A comprehensive assessment of new product introductions in the U.S. nonprescription drugs industry over the past ten years, including new ingredients, new technologies, new indications/claims, "ease of use" improvements, and innovative product delivery technologies.
Analysis is based on Kline's Innovation Index, which quantifies how innovative a product or company is based on various innovation factors. (Y663)
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