Market Research > Seed Treatment Global Series: Market Analysis and Opportunities

Market Research Reports: Seed Treatment

Seed Treatment Global Series: Market Analysis and Opportunities
Published: July 2012
Base Year: 2011
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  • Description
  • Regional Coverage: North America, Europe & Africa, South America, Asia-Pacific
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    A comprehensive analysis designed to provide crop protection suppliers with the latest information on the size, structure, and outlook for the seed treatment pesticide market in major country/crop markets across the globe.

  • Contents

    Executive Summary
    Includes forecasts generated with Kline's FutureView Scenario Forecasting Model.

    Technical Overview
    Description of diseases, insects, nematodes, and other reasons seeds are treated; control options; current active ingredients and select products under development

    Product formulations, rates, and application issues and opportunities

    Combination products

    Seed treatment methods

    Interface between seed treatment and biotechnology


    North America


    United States

    Europe and Africa






    South Africa


    United Kingdom
      South America







    Each country section will contain the following topics for the crops listed in Table 1:
    Crop background
    Planted acres

    Crop end use by acres or volume; regional

    differences within countries where appropriate

    Production and crop protection methods

    Key seed suppliers and their product compatibility with treatment

    Role of seed treatment as crop protection method

    Key diseases, insects, nematodes, and other reasons seeds are treated; regional differences within countries when appropriate
    Non-chemical alternatives
    – Sanitation
    – Biocontrols
    – Biotechnology

    Chemical treatment methods for target diseases and insects
    – Foliar
    – Soil at planting
    – Seed treatment

    Product sales and market share for seed treatment products

    Active ingredient use for seed treatment products

    Sales by company for seed treatment products
    Seed treatment outlook and assumptions by crop

    Outlook and Futureview Forecast
  • Scope
  • Seed Treatment Global Series: Market Analysis and Opportunities is a detailed analysis of and outlook for one of the most dynamic sectors in all of crop protection.

    A number of converging trends make this the right time for this overview:

    • As commodity prices remain high for growers around the world, it makes even more sense for growers to invest in protecting their crops.
    • As biotechnology advancements have increased the value of some field crop seed by introducing new traits, growers have demanded better protection of that seed to maximize their return on investment.
    • At the same time, new active ingredients have been introduced that present new opportunities for seed protection.
    • New insect-resistant genetic traits in corn and cotton have changed the spectrum of pests to protect against, resulting in niche markets for seed companies that treat seeds for insect protection.

    This report will focus on the application of fungicides and insecticides but will include other treatments that may be applied as a way of protecting the seed and seedlings, as well as enhancements such as colorants. It will review the most common seedling diseases for the crops being studied, address cultural practices and non-chemical control methods, and then focus on the technologies and products used to treat seed prior to planting.

    Most of the report will focus on off-farm treatment, but in cases where on-farm treatment is important, these treatments will be covered as well.

    Crops covered in the report are:

    • Corn/maize
    • Cotton
    • Potatoes
    • Rice
    • Soybeans
    • Sugar beets
    • Wheat
    • Sunflowers
    • Canola/oilseed rape

  • Key Benefits
  • The report will serve as an excellent reference for developing and executing marketing plans. It will provide:

    Specifically, this report assists subscribers by:

    • Estimates of market sizes and outlook for key seed treatment crops in 19 countries
    • A highly reliable and independent assessment of the competitive positions of the major seed treatment suppliers in terms of product sales and market share
    • Management-level insights into the reasons for treatment, the key insects and diseases being treated, and the leading products in each segment
    • For marketers interested in increasing their penetration into seed treatment, we will provide an assessment of strengths and weaknesses for current products and a tabulation of unmet needs provided by our respondents
    • For product developers, we will provide an overview of the cultural practices used by growers to produce their crops, the role of seed treatment, and opportunities to establish or increase market penetration

  • Methodology
  • Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

    During the course of field research, Kline's professional staff of industry experts will conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including dealers, consultants, crop advisors, seed companies, and growers, to develop a detailed understanding of each seed treatment crop/country market segment. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.

    Primary research represents the bulk of our research efforts, supplemented by secondary research drawn from the review of suppliers' product literature and price lists, a search of recent trade and technical literature, and Internet sources.

Related Reports
Crop Protection Manufacturers Report
Generic Chemical Manufacturers in the U.S. Crop Protection Industry

Industry Expert

Dennis Fugate   Dennis Fugate

Sales Contacts

Kristina Zablecke   Kristina Zablecke
Ryan Sullivan   Ryan Sullivan
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