U.S. Fruits and Vegetables Pesticide Suppliers 2010: Customer Satisfaction and Loyalty Ratings

This syndicated analysis shows how the suppliers and formulators of pesticides used on fruit and vegetable crops are viewed by the growers and applicators that use their products and the distributors and dealers that supply them. The report also provides insights into how suppliers can improve their position with their customers by prioritizing those areas that will provide the best return against their competition. The final list of suppliers rated will be determined by the prelaunch subscribers to the study. (Y654A)

TABLE OF CONTENTS
Introduction Background Methodology Company importance among growers and applicators Fruit and/or vegetable emphasis of respondent Purchase Decision Factor Importance Stated versus derived importance Kano graph method of comparing stated and derived importance		Satisfaction and Loyalty Comparisons Fungicides Growers and applicators Dealers and distributors Insecticides Growers and applicators Dealers and distributors Preemergence Herbicides Growers and applicators Dealers and distributors Company Overviews This chapter will be customized for each subscriber and will include: Summary of company/product competitive performance Suggestions for improvement/defense Sources of customer dissatisfaction

Dennis Fugate dennis.fugate@klinegroup.com +1-973-435-3436