Natural Personal Care: Global Market Brief provides subscribers with an analysis of industry trends and development,
market size and growth, product trends, major brand synopses, and competitive forces within the global natural personal
The analysis will be global in nature. There will be some regional breakdowns and analysis, but this report will not contain
in-depth details on each individual region or country. The exception is for two countries (China and Japan in 2013), which are offered as
separate chapters, to be analyzed and reported on in detail. Kline’s Global Market Briefs—a new service—are differentiated
from Kline’s in-depth studies, such as Cosmetics & Toiletries USA, in that they cover more countries in a less detailed
manner, in order to provide clients with snapshots of the market for a lower cost.
The market is defined as take-home (consumer use) personal care products that are positioned as natural. It excludes
back-bar products used in salons, spas, etc. For this report, natural is defined as all brands that are positioned as natural.
Product classes and categories included in this report are as follows:
Skin care products (facial treatments, hand and body lotions, baby care, skin care for men)
Hair care products (coloring, conditioners, shampoo, styling)
Makeup (eye and face makeup, lipsticks, and nail polishes)
Fragrances (women’s and men’s)
Oral care products (lip balms, mouthwashes, toothpastes)
Toiletries (deodorants, depilatories, personal cleansing, shaving products)
Kline's report uniquely separates the market into two distinct segments: truly natural products and those that are simply
inspired by nature. This report considers brands to be truly natural if they are formulated with a high proportion of
ingredients that comply with our definition of natural.
Charter subscribers have the opportunity to provide input in selecting the brands that will be profiled. Data for major
brands is included, regardless of whether the brand is profiled.
This report enables subscribers to exploit business opportunities by understanding market growth factors, the
competitive landscape, and future trends.
To identify the opportunities in this booming but hard-to-track sector, marketers should understand the unique
market drivers in each region of the world. Subscribers will learn what categories hold the most opportunity,
which channels of distribution are important in each market, and what brands and types of companies are getting
ahead of the pack.
The report enables subscribers to:
Assess the global natural personal care market
Inform decisions on business opportunities and marketing/sales plans
Identify potential strategic alliances, acquisition candidates, and/or customers
Augment business plans with reliable insights and data
Natural Personal Care: Global Market Brief provides subscribers with competitive intelligence on the key players
in the natural arena. The information and insights offered enables subscribers to exploit business opportunities
by focusing on:
Market size and growth
Product trends and innovations
Brand profiles of the major brands
Subscribers also receive one day of consultation time with members of the research team. This time can be used
for strategic planning assistance or to explore specific or related industry information not covered in the report.
Natural Personal Care: Global Market Brief is available through a Web-based format for easy access anywhere in