Natural Personal Care Global Series
Published March 2015
Base Year: 2014
Forecasts to 2019
Regional Coverage: Asia, Brazil, Europe, United States
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This report provides a global overview of the worldwide market for natural and organic cosmetics and toiletries,
with some insights and details by region. Focusing on key trends, developments, challenges, business
opportunities, this comprehensive analysis features natural ingredient ratings using Kline’s proprietary rating
This Report Will Answer Such Questions as:
- What is the definition of “natural”?
- How is the “truly natural” segment affected by
the “nature-inspired” one?
- What are the fastest growing natural personal
care brands, and why?
- Who are the market leaders?
- Where are the opportunities for personal care
Global Brand Profiles
- Total industry size and growth
- Key lessons learned
- Breakdowns of natural-inspired vs. truly natural
- Market drivers and trends
- Product class sales breakdowns
- Product and ingredient trends
- Competitive landscape
- Channels of distribution
- Certification standards
- Outlook to 2020
Detailed global profiles for five key brands/companies
marketing natural personal care products, as listed in
Table 1. The following information is provided:
- Company overview, 2013-2015
- Manufacturers’ sales and growth for 2015
- Product offerings
- Channels of distribution
- Natural rating
- Marketing activities
- Outlook to 2020
Brief profiles for approximately 30 smaller, regional, and
fast growing brands/companies marketing natural personal
care products. Information provided includes company
overview, sales estimates, natural rating (where possible),
and primary distribution channel.
This report provides subscribers with an analysis of industry trends and development, market
size and growth, product trends, brand synopses, and competitive forces within the global
natural personal care market.
- This edition focuses on the global market, in
particular, Europe, the United States, Brazil, and
- The market is defined as take-home (consumer
use) personal care products that are positioned
as natural. It excludes back-bar products used in
salons, spas, etc. For this report, natural is defined
as all brands where being natural is a core
element of its positioning.
- The following product classes are covered: fragrances,
hair care, makeup, oral care products,
skin care, and other toiletries.
- This report uniquely separates the market into
two distinct segments: truly natural products
and those that are simply inspired by nature.
This report considers brands to be truly natural
if they are formulated with a high proportion of
ingredients that comply with our definition of
This report enables subscribers to exploit business opportunities by understanding market
growth factors, the competitive landscape, and future trends.
- Assess the global natural personal care market
and understand the unique market drivers in the
key regional markets.
- Learn which categories hold the most opportunity,
which channels of distribution are important
in each market, and what brands and types of
companies are getting ahead of the pack.
- Inform decisions on business opportunities and
- Identify potential strategic alliances, acquisition
candidates, and/or customers.
- Augment business plans with reliable insights
- Subscribers also receive one day of consultation
time with members of the research team. This
time can be used for strategic planning assistance
or to explore specific or related industry
information not covered in the report.
Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and
leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial
and commercial experience to understand and interpret global impacts and local perspectives. This edition of
Natural Personal Care focuses mainly on Europe and the United States. Coverage of other regions is based mainly on
research conducted at a global level with multinational industry participants, secondary research, and extrapolation
from previous editions.
We Know Who to Talk to. We Know How to Listen.
A high number of in-depth discussions are conducted
by each analyst. All interviews are done with true
Kline’s analysts draw upon pragmatic experience to
understand global impacts and local perspectives.
Our interviews engage experts across all pertinent
fields and sectors including:
- Government agencies
- Trade organizations
- Certifying bodies
We Know Where to Look – Mining the Details.
Analysis is further supplemented by secondary
research, consisting of constant tracking of annual
company reports, national statistics bureaus, trade/
industrial/professional associations, and the like.
Relevant developments are diligently followed and
their impact closely monitored. Reports also draw
upon non-confidential data from Kline’s internal
database, consisting of over half a century’s syndicated
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, distilled,
and validated. Kline’s proven methodology allows
exceptionally effective, precise, and reliable market
intelligence procurement and assessment, giving
subscribers a solid foundation on which to grow,
refine, and expand their business with confidence
Kline is a leading global management consulting and
market research firm offering the complete spectrum of
services. The firm has served the management consulting
and market research needs of organizations in the
chemicals, materials, energy, life sciences, and consumer
products industries for over 50 years.