Market Research > Consumer Products > Natural Personal Care

Market Research Reports: Natural Personal Care

Natural Personal Care
Regional Market Analysis &
Competitive Brand Assessment
Published January 2012
Base Year: 2011

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  Global Market Brief
Published October 2013
Base Year: 2013
Forecasts to 2018

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  • Description
  • Regional Coverage: Asia, Brazil, Europe, United States


    Natural Personal Care: Global Market Brief is an analysis of the global market for natural personal care products, focusing on key trends, developments, challenges, business opportunities, and natural ratings. Features ingredient analysis and natural ratings, plus two optional in-depth companion reports, with comprehensive details and deep insights on the natural personal care market in China and Japan.

    This Report Will Answer Such Questions as:

    • What is the definition of "natural"?
    • How big is the market for truly natural products?
    • What are the fastest growing natural personal care brands, and why?
    • Who are the market leaders?
    • Where are the opportunities for personal care marketers?
  • Report
  • Introduction
    This chapter describes the format, scope, and methodology of the report. It also includes the definition of natural and Kline's proprietary naturalness rating and sustainability rating scales.

    Global Executive Summary
    This chapter provides an overview of the worldwide natural personal care market in terms of key lessons learned, sales and growth by region, competitive landscape, category trends, and future outlook.

    Global Brand Profiles
    Detailed global profiles for 10 key brands/companies marketing natural personal care products, as listed in Table 1. The following information is provided:
    • Company overview
    • Manufacturers’ sales and growth for 2013
    • Product offerings
    • Channels of distribution
    • Natural ratings
    • Marketing activities
    • Outlook for 2018

    Optional companion reports:
    • Natural Personal Care: China Market Brief
    • Natural Personal Care: Japan Market Brief

    Kline analyzes individual countries each year in comprehensive detail. These standalone reports provide an overview of key industry statistics and trends, including:
    • Total industry size and growth
    • Breakdowns of natural-inspired vs. truly natural products
    • Market drivers and trends
    • Product class sales breakdowns
    • Product and ingredient trends
    • Ten brand profiles (see Table 2 and 3)
    • Competitive landscape
    • Channels of distribution
    • Certification standards
    • Key lessons learned
    • Outlook to 2018

    Table 1: Brands Profiled
    on a Global Basis
    • Aveda (Estée Lauder)
    • The Body Shop (L'Oréal)
    • Burt's Bees (Clorox)
    • Dr. Hauschka
    • Jurlique
    • L'Occitane
    • Natura
    • Oriflame
    • Weleda
    • Yves Rocher
    Table 2: Brands Profiled
    in Industry Review of China
    • Bawang
    • Chando
    • Herborist
    • Inoherb
    • L'Occitane
    • Longrich
    • Pechoin
    • Sisley
    • Softto
    • Tjoy
    Table 3: Brands Profiled
    in Industry Review of Japan
    • Aveda
    • The Body Shop
    • House of Rose
    • L'Occitane
    • Lush
    • Neal's Yard
    • Noevir
    • Saishunkan
    • Tree of Life
    • Weleda
    NOTE: Regional summaries and regional profiles are not included in this Global Market Brief.

  • Scope
  • Natural Personal Care: Global Market Brief provides subscribers with an analysis of industry trends and development, market size and growth, product trends, major brand synopses, and competitive forces within the global natural personal care market. Kline’s Global Market Briefs are differentiated from Kline’s in-depth studies in that they cover more countries in a less detailed manner, in order to provide clients with snapshots of the entire market at a lower cost.
    • The analysis is global in nature. There are some regional breakdowns and analysis, but this report does not contain in-depth details on each individual region or country, apart from China and Japan.
    • The market is defined as take-home (consumer use) personal care products that are positioned as natural. It excludes back-bar products used in salons, spas, etc. For this report, natural is defined as all brands that are positioned as natural.
    • The following product classes are covered: skin care, hair care, makeup, fragrances, oral care products, and other toiletries.
    • This report uniquely separates the market into two distinct segments: truly natural products and those that are simply inspired by nature. This report considers brands to be truly natural if they are formulated with a high proportion of ingredients that comply with our definition of natural.
  • Key Benefits
  • This report enables subscribers to exploit business opportunities by understanding market growth factors, the competitive landscape, and future trends.
    • Assess the global natural personal care market and understand the unique market drivers in each region of the world.
    • Learn which categories hold the most opportunity, which channels of distribution are important in each market, and what brands and types of companies are getting ahead of the pack.
    • Inform decisions on business opportunities and marketing/sales plans.
    • Identify potential strategic alliances, acquisition candidates, and/or customers.
    • Augment business plans with reliable insights and data.
    • Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specific or related industry information not covered in the report.
  • Methodology
  • Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders.

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Distributors
    • Government agencies
    • Marketers/manufacturers
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaus, trade/ industrial/professional associations, and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s proven methodology allows exceptionally effective, precise, and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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Industry Expert

Carrie Mellage   Carrie Mellage

Sales Contacts

Pilar Pardo   Pilar Pardo
Kristy Altenburg   Kristy Altenburg
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