Market Research > Consumer Products > Natural Personal Care

Market Research Reports: Natural Personal Care

Natural Personal Care Global Series

Published October 2013
Base Year: 2013
Forecasts to 2018

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  Published March 2015
Base Year: 2014
Forecasts to 2019

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  • Description
  • Regional Coverage: Europe, United States

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    This three-volume report series provides a global overview of the worldwide market for natural and organic cosmetics and toiletries, as well as deep insights on the markets in Europe and the United States. Focusing on key trends, developments, challenges, business opportunities, this comprehensive analysis features natural ingredient ratings using Kline’s proprietary rating scale.

    This Report Will Answer Such Questions as:

    • What is the definition of “natural”?
    • How is the “truly natural” segment affected by the “nature-inspired” one?
    • What are the fastest growing natural personal care brands, and why?
    • Who are the market leaders?
    • Where are the opportunities for personal care marketers?
  • Contents

    Global Executive Summary
    With an emphasis on the European and U.S. markets, this chapter provides a high level overview of the worldwide natural personal care market in terms of key findings, regional breakdowns, competitive landscape, category trends, and future outlook.

    Global Brand Profiles
    Detailed global profiles for 10 key brands/companies marketing natural personal care products, as listed in Table 1. The following information is provided:
    • Company overview
    • Manufacturers’ sales and growth for 2014
    • Product offerings
    • Channels of distribution
    • Natural rating
    • Marketing activities
    • Outlook to 2019
      Comprehensive reports are off ered separately for Europe and the United States.


    Market Overview
    • Total industry size and growth
    • Key lessons learned
    • Breakdowns of natural-inspired vs. truly natural products
    • Market drivers and trends
    • Product class sales breakdowns
    • Product and ingredient trends
    • Competitive landscape
    • Channels of distribution
    • Certification standards
    • Outlook to 2019
    Brand Profiles
    Brief profiles for approximately 10 smaller brands/companies marketing natural personal care products as listed in Table 1. Information provided includes company overview, sales estimates, natural rating, primary distribution channel, and future outlook.
    NOTE: This edition focuses mainly on Europe and the United States. Coverage of other regions is based mainly on research conducted at a global level with multinational industry participants, secondary research, and extrapolation from previous editions.  

    Table 1: Brands Profiled
    Global Europe United States
    Aveda (Estée Lauder)
    The Body Shop (L’Oréal)
    Burt’s Bees (Clorox)
    Dr. Hauschka Skin Care
    Orifl ame
    Yves Rocher
    Annemarie Bӧrlind
    Alba Botanica
    Aubrey Organics
    Avalon Organics
    Aveeno (Johnson &
    Juice Beauty
    Tom’s of Maine
    Yes To

  • Scope
  • This report provides subscribers with an analysis of industry trends and development, market size and growth, product trends, brand synopses, and competitive forces within the global natural personal care market.
    • This edition focuses mainly on Europe and the United States. Coverage of Europe focuses on France, Germany, Italy, Russia, Spain, and the United Kingdom. Other regions are covered at a higher level with less detail.
    • The market is defined as take-home (consumer use) personal care products that are positioned as natural. It excludes back-bar products used in salons, spas, etc. For this report, natural is defined as all brands where being natural is a core element of its positioning.
    • The following product classes are covered: fragrances, hair care, makeup, oral care products, skin care, and other toiletries.
    • This report uniquely separates the market into two distinct segments: truly natural products and those that are simply inspired by nature.
    • This report considers brands to be truly natural if they are formulated with a high proportion of ingredients that comply with our defi nition of natural.
  • Key Benefits
  • This report enables subscribers to exploit business opportunities by understanding market growth factors, the competitive landscape, and future trends.
    • Assess the global natural personal care market and understand the unique market drivers in the key markets of Europe and the United States.
    • Learn which categories hold the most opportunity, which channels of distribution are important in each market, and what brands and types of companies are getting ahead of the pack.
    • Inform decisions on business opportunities and marketing/sales plans.
    • Identify potential strategic alliances, acquisition candidates, and/or customers.
    • Augment business plans with reliable insights and data.
    • Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specifi c or related industry information not covered in the report.
  • Methodology
  • Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives. This edition of Natural Personal Care focuses mainly on Europe and the United States. Coverage of other regions is based mainly on research conducted at a global level with multinational industry participants, secondary research, and extrapolation from previous editions.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. All interviews are done with true industry insiders.

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations
    • Certifying bodies

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaus, trade/ industrial/professional associations, and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s proven methodology allows exceptionally effective, precise, and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

Related Reports
Inside the Minds of Consumers of Natural Products
Cosmetics & Toiletries

Industry Expert

Carrie Mellage   Carrie Mellage

Sales Contacts

Pilar Pardo   Pilar Pardo
Kristy Altenburg   Kristy Altenburg
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