FULL REPORT [US$ 19 400 (nineteen thousand four hundred US Dollars)]

INTRODUCTION [US$ 0]

• Table 1-1 RANGES OF SUBQUOTAS FOR SAMPLE
• Table 1-2 NUMBER OF RESPONDENTS BY OTC PRODUCT CLASS
• Table 1-3 NUMBER OF RESPONDENTS BY ETHNIC BACKGROUND
• Table 1-4 NUMBER OF RESPONDENTS BY GENDER
• Table 1-5 NUMBER OF RESPONDENTS BY REGION
• Table 1-6 NUMBER OF RESPONDENTS BY AGE
• Table 1-7 NUMBER OF RESPONDENTS BY INCOME LEVEL
• Table 1-8 NUMBER OF RESPONDENTS BY EDUCATIONAL LEVEL
• Table 1-9 NUMBER OF RESPONDENTS BY HOUSEHOLD SIZE
• Figure 1-1 U.S. GEOGRAPHIC REGIONS EXAMINED IN THE STUDY

CONSUMER USAGE OF OTCs [US$ 5 000]

• Table 3-1 DEMOGRAPHIC COMPOSITION OF OTC SURVEY RESPONDENTS
• Figure 3-1 “WHAT ARE YOUR PRIMARY REASONS FOR BUYING AND/OR USING OTC MEDICATIONS?”
• Figure 3-2 “ON AVERAGE, HOW MUCH MONEY DOES YOUR HOUSEHOLD SAVE ON OTC MEDICATIONS THROUGH USE OF YOUR FLEXIBLE SPENDING ACCOUNT PER YEAR?”
• Figure 3-3 “WHERE DO YOU NORMALLY PURCHASE YOUR OTC MEDICATIONS?”
• Figure 3-5 “WHY DO YOU NORMALLY PURCHASE YOUR OTC MEDICATIONS FROM DRUG STORES?”
• Figure 3-6 “WHY DO YOU NORMALLY PURCHASE YOUR OTC MEDICATIONS FROM FOOD/GROCERY STORES?”
• Figure 3-7 “WHY DO YOU NORMALLY PURCHASE YOUR OTC MEDICATIONS FROM MASS MERCHANDISERS?”
• Figure 3-8 “WHY DO YOU NORMALLY PURCHASE YOUR OTC MEDICATIONS FROM WAREHOUSE CLUBS?”
• Figure 3-9 “WHAT TYPES OR CATEGORIES OF BTC PRODUCTS HAVE YOU ASKED A PHARMACIST OR STORE CLERK FOR IN THE PAST YEAR?”
• Figure 3-10 “WHY WOULD YOU NOT ASK A PHARMACIST OR STORE CLERK FOR BTCs?”

CONSUMER PERCEPTIONS AND USAGE OF OTCS BY PRODUCT CLASS [US$ 7000]

• Table 4-1 MEDICATIONS PURCHASED VERSUS MEDICATIONS USED
• Figure 4-1 “WHAT THREE CLASSES OF OTC MEDICATIONS DO YOU PERSONALLY USE/ PURCHASE MOST FREQUENTLY?”
• Figure 4-2 “WHERE DO YOU PURCHASE YOUR ANTACIDS/HEARTBURN REMEDIES OR ACID REDUCERS?”
• Figure 4-3 “WHERE DO YOU PURCHASE YOUR FIBER PRODUCTS?”
• Figure 4-4 “WHERE DO YOU PURCHASE YOUR LAXATIVES?”
• Figure 4-5 “WHERE DO YOU PURCHASE YOUR OTHER DIGESTIVES?”
• Figure 4-6 “WHERE DO YOU PURCHASE YOUR INTERNAL ANALGESICS?”
• Figure 4-7 “WHERE DO YOU PURCHASE YOUR TOPICAL PRODUCTS?”
• Figure 4-8 “WHERE DO YOU PURCHASE YOUR ALLERGY PILLS/TABLETS?”
• Figure 4-9 “WHERE DO YOU PURCHASE YOUR COUGH, COLD, AND OTHER UPPER RESPIRATORY PRODUCTS?”
• Figure 4-10 “WHERE DO YOU PURCHASE YOUR FEMININE PRODUCTS?”
• Figure 4-11 “WHERE DO YOU PURCHASE YOUR OTHER PRODUCTS?”
• Figure 4-12 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY ANTACIDS, HEARTBURN REMEDIES, AND ACID REDUCERS?”
• Figure 4-13 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY FIBER PRODUCTS?”
• Figure 4-14 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY LAXATIVES?”
• Figure 4-15 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY OTHER DIGESTIVES?”
• Figure 4-16 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY INTERNAL ANALGESICS?”
• Figure 4-17 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY TOPICAL PRODUCTS?”
• Figure 4-18 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY ALLERGY PILLS/TABLETS?”
• Figure 4-19 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY COUGH, COLD, AND OTHER RESPIRATORY PRODUCTS?”
• Figure 4-20 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY FEMININE PRODUCTS?”
• Figure 4-21 “ON AVERAGE, ABOUT HOW FREQUENTLY DO YOU BUY OTHER PRODUCTS (SLEEP AIDS, SMOKING CESSATION AIDS, AND HOME DIAGNOSTIC TEST KITS)?”
• Figure 4-22 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF ANTACIDS/HEARTBURN REMEDIES/ ACID REDUCERS?”
• Figure 4-23 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF FIBER PRODUCTS?”
• Figure 4-24 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF LAXATIVES?”
• Figure 4-25 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF OTHER DIGESTIVES?”
• Figure 4-26 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF INTERNAL ANALGESICS?”
• Figure 4-27 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF TOPICAL PRODUCTS?”
• Figure 4-28 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF ALLERGY PILLS/TABLETS?”
• Figure 4-29 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF COUGH, COLD, AND OTHER UPPER RESPIRATORY PRODUCTS?”
• Figure 4-30 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF FEMININE PRODUCTS?”
• Figure 4-31 “WHICH OF THE FOLLOWING REASONS INFLUENCE YOU TO PURCHASE AND/ OR USE YOUR PREFERRED BRAND OF OTHER PRODUCTS?”
• Table 4-2 REASONS WHY CONSUMERS BUY OTCs BY PRODUCT CLASS
• Table 4-3 WHO OTCs ARE PURCHASED FOR BY PRODUCT CLASS
• Table 4-4 FREQUENCY OF SYMPTOMS EXPERIENCED BY SOMEONE IN THE HOUSEHOLD AND ADDRESSED WITH OTCs BY PRODUCT CLASS
• Table 4-5 EFFECTIVENESS OF ADVERTISING BY PRODUCT CLASS
• Table 4-6 “WHEN YOU PURCHASE, WOULD YOU SAY YOU NORMALLY BUY A NATIONAL BRAND OR A STORE BRAND?”

CONSUMERS' UMNET NEEDS [US$ 6 000]

• Table 5-1 PRODUCT ATTRIBUTES RANKED BY RESPONDENTS AS “MOST IMPORTANT” FOR OTCs IN GENERAL
• Table 5-2 PRODUCT ATTRIBUTES RANKED BY RESPONDENTS AS “SECOND MOST IMPORTANT” FOR OTCs IN GENERAL
• Table 5-3 PRODUCT ATTRIBUTES RANKED BY RESPONDENTS AS “LEAST IMPORTANT” FOR OTCs IN GENERAL
• Figure 5-1 IMPORTANCE RANKINGS OF PRODUCT ATTRIBUTES FOR OTCs IN GENERAL
• Table 5-4 OTC PRODUCT CLASSES THAT REQUIRE IMPROVEMENT
• Table 5-5 CONSUMER COMMENTS ON IMPROVEMENTS NEEDED FOR OTCs IN GENERAL
• Table 5-6 IMPROVEMENTS NEEDED FOR ANTACIDS/HEARTBURN REMEDIES/ACID REDUCERS
• Table 5-7 IMPROVEMENTS NEEDED FOR LAXATIVES
• Table 5-8 IMPROVEMENTS NEEDED FOR OTHER DIGESTIVES
• Table 5-9 IMPROVEMENTS NEEDED FOR FIBER PRODUCTS
• Table 5-10 IMPROVEMENTS NEEDED FOR INTERNAL ANALGESICS
• Table 5-11 IMPROVEMENTS NEEDED FOR TOPICAL PRODUCTS
• Table 5-12 IMPROVEMENTS NEEDED FOR ALLERGY PILLS/TABLETS
• Table 5-13 IMPROVEMENTS NEEDED FOR COUGH, COLD, AND OTHER UPPER RESPIRATORY PRODUCTS
• Table 5-14 IMPROVEMENTS NEEDED FOR FEMININE PRODUCTS
• Table 5-15 IMPROVEMENTS NEEDED FOR OTHER PRODUCTS

CONSUMER PERCEPTIONS OF RX-TO-OTC-SWITCH BRANDS [US$ 6 000]

• Table 6-1 RX-TO-OTC-SWITCH USAGE BY BRAND
• Table 6-2 COMPARISON OF RX VS. OTC USAGE OF SWITCH BRANDS
• Table 6-4 PERCEIVED EFFICACY OF RX-TO-OTC-SWITCH BRANDS
• Table 6-5 OUT-OF-POCKET COSTS FOR RX-TO-OTC-SWITCH BRANDS
• Table 6-6 NUMBER OF CONSUMERS WHO RECEIVED RECOMMENDATIONS FOR RX-TO-OTC-SWITCH BRANDS
• Table 6-7 SOURCE OF RECOMMENDATIONS FOR RX-TO-OTC-SWITCH BRANDS
• Table 6-8 IMPORTANCE OF PRODUCT FEATURES FOR ALEVE
• Table 6-9 IMPORTANCE OF PRODUCT FEATURES FOR BENADRY
• Table 6-10 IMPORTANCE OF PRODUCT FEATURES FOR CLARITIN/CLARITIN D
• Table 6-11 IMPORTANCE OF PRODUCT FEATURES FOR IMODIUM
• Table 6-12 IMPORTANCE OF PRODUCT FEATURES FOR LAMISIL
• Table 6-13 IMPORTANCE OF PRODUCT FEATURES FOR LOTRIMIN ULTRA
• Table 6-14 IMPORTANCE OF PRODUCT FEATURES FOR MONISTAT
• Table 6-16 IMPORTANCE OF PRODUCT FEATURES FOR NICODERM CQ
• Table 6-17 IMPORTANCE OF PRODUCT FEATURES FOR NICORETTE
• Table 6-18 IMPORTANCE OF PRODUCT FEATURES FOR PEPCID
• Table 6-19 IMPORTANCE OF PRODUCT FEATURES FOR PRILOSEC OTC
• Table 6-20 IMPORTANCE OF PRODUCT FEATURES FOR ROGAINE
• Table 6-21 IMPORTANCE OF PRODUCT FEATURES FOR ZANTAC
• Table 6-22 BRAND LOYALTY FOR RX-TO-OTC-SWITCH BRANDS
• Table 6-27 USE OF STORE-BRAND VERSIONS OF RX-TO-OTC-SWITCH BRANDS
• Table 6-28 DEGREE OF SIMILARITY BETWEEN STORE-BRAND AND NATIONAL-BRAND RX-TO-OTC SWITCHES
• Table 6-29 PERCEIVED DIFFERENCES BETWEEN STORE BRANDS AND NATIONAL BRANDS OF RX-TO-OTC SWITCHES
• Table 6-30 FREQUENCY OF COMPARING PRICES BETWEEN STORE BRANDS AND NATIONAL BRANDS OF RX-TO-OTC SWITCHES
• Table 6-31 WHICH CONDITIONS, IF ANY, WOULD YOU TREAT IF OTCs WERE AVAILABLE?
• Table 6-32 PRESCRIPTION DRUGS CONSUMERS WOULD CONSIDER USING IN OTC FORM
• Table 6-33 PRESCRIPTION DRUGS NAMED BY CONSUMERS THAT THEY WOULD LIKE TO SEE AVAILABLE OTC
• Table 6-34 CONDITIONS NAMED BY CONSUMERS THAT THEY WOULD LIKE TO TREAT USING OTCs
• Table 6-35 DEMOGRAPHIC COMPOSITION OF RX-TO-OTC SWITCH SURVEY RESPONDENTS
• Table 6-3 FREQUENCY OF USAGE OF SWITCH BRANDS
• Table 6-23 CONSUMERS’ SELF-DESCRIBED BRAND LOYALTY TO RX-TO-OTC-SWITCH BRANDS
• Table 6-24 MOST IMPORTANT FACTORS CONSIDERED WHEN PURCHASING RX-TO-OTC-SWITCH BRANDS
• Table 6-25 LEAST IMPORTANT FACTORS CONSIDERED WHEN PURCHASING RX-TO-OTC-SWITCH BRANDS
• Table 6-26 OUTLETS WHERE RX-TO-OTC SWITCHES ARE PURCHASED MOST OFTEN

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