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Market Research: International Rx-to-OTC Switch
Forecasts

International Rx-to-OTC Switch Forecasts


Published October 2005

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The fifth report in Kline’s Rx-to-OTC-switch series provides forecasts of switch-candidate brands and 14 therapeutic classes in nine major markets in Europe, Asia-Pacific, and North America from 2004 to 2009. The study offers realistic, up-to-date forecasts based on comprehensive primary research with industry executives in each country examined. It also provides insights on reimbursement and payers’ perspectives on switches, including direct input from government health ministries, third-party payers, and managed care organizations. The study includes a thorough review of regulatory issues in each country examined and an in-depth analysis of the retail environment for Rx-to-OTC switches. (Y581)

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Laura Mahecha Laura Mahecha
laura.mahecha@klinegroup.com
+1-973-435-3446



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