Market Research > Consumer Products > Male Grooming Products: Global Market Brief

Market Research Reports: Male Grooming Products

Male Grooming Products: Global Market Brief
Published: January 2013
Base Year: 2012

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  • Description
  • Regional Coverage: Asia, Europe, United States
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    A robust analysis of the global male grooming market focusing on key trends, developments, and business opportunities, and addressing such issues as:

    • How big is the global male grooming market?
    • What are the key trends prompting growth in the male grooming market?
    • What are the fastest growing male grooming brands, and why?
    • Who are the market leaders?
    • Which regions are growing the fastest?
    • What are the opportunities in this market?

    Featuring a bonus consumer research section
  • Contents

    Market Overview
      Competitive landscape


      Sales by category

      Regional overviews

      Key lessons learned Future outlook to 2017
    Brand Profiles
    Brief profiles for some key brands that market male grooming products, as listed in Table 2 below. Information includes:

      Manufacturers’ sales and growth (2011 and 2012)

      Product offerings

      Regional presence

      Marketing and merchandising activities


      Forecast to 2017
    Consumer Research
      Usage patterns

      Brand preferences

      Shopping channels

      Influences on usage

      Age of first usage

      Grooming attitudes

      Shopping attitudes

  • Scope
  • Male Grooming Products: Global Market Brief provides subscribers with an analysis of industry trends and development, market size and growth, product trends, brand profiles, and competitive forces within the global male grooming market. The categories covered are skin care products for men, shaving products (excluding razors and blades), hair care products, deodorants and antiperspirants, and personal cleansing products. The market is defined as brands targeted to men only.

    The market for male grooming products is forecast to experience increases over the next five years, propelled by technological innovation, significant new product launches, high levels of consumer engagement, and growing interest among all ages of male consumers in the use of grooming products.

    The analysis is global in nature and focuses most heavily on the major markets of the United States, the Asian countries of China and Japan, and the European countries of France, Germany, Italy, Spain, and the United Kingdom. There is some regional breakdowns and analysis, but this report will not contain in-depth details on each individual region or country.

    The report provides subscribers with competitive intelligence on the key players in the men’s grooming arena. The information and insights offered enables subscribers to exploit business opportunities by focusing on:

    • Market size and growth
    • Product trends and innovations
    • Category sales
    • Brand profiles
    • Competitive landscape
    • Future outlook

    Charter subscribers have the opportunity to provide input in selecting the brands that will be profiled. Data for major brands is included, regardless of whether the brand is profiled.

  • Key Benefits
  • This report enables subscribers to exploit business opportunities by understanding market growth factors, the competitive landscape, and future trends.

    This report assists subscribers by providing:

    • An unbiased and broad examination of the global male grooming market
    • Understanding of market size and growth of the male grooming market, and key differences between regions
    • Consumer research on the usage of male grooming products across different demographic groups
    • An examination of business opportunities for personal care marketers and retailers
    • Identification of potential acquisition, merger candidates, and strategic alliances

    Subscribers also receive one day of consultation with members of the research team. This time can be used for strategic planning assistance or to explore specific information on this topic that is not be covered in this report.

  • Methodology
  • Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline’s market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

    During the course of field research, Kline’s professional staff of industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including male grooming product manufacturers and marketers, distributors and suppliers, key retailers, public relations executives, and other direct influencers on brand and supplier purchase decisions.

    This approach has proved to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities.

    Primary research represents the bulk of our research efforts; however, this analysis is supplemented by secondary research drawn from the review of product literature, recent trade and technical literature, online sources, and analysis of statistical data from government, industry, and trade associations and agencies.

    The consumer research employs a survey tool, asking approximately 800 male consumers from around the world about usage of male grooming products and brand preferences. A balance of age groups and geographies allows Kline to analyze the global market.

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