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Market Research: The U.S. Male Grooming Market

The U.S. Male Grooming Market 2003 - Archived Report

Published June 2004

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This study examines emerging market opportunities in the men's grooming products market, offering a detailed and accurate analysis of market size and segmentation. It explores historical sales and overall growth, focusing on the catalysts for the recent emergence of this product sector, including demographic trends. It examines 2003 manufacturers' sales by retail channel with a five-year forecast, covering key brands and marketers, as well as noteworthy trends and developments. (Y576)

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FULL REPORT [US$ 13 000 (thirteen thousand US Dollars)]

INTRODUCTION [US$ 0]

PRODUCTS [US$ 8 100]

DEODORANTS AND ANTIPERSPIRANTS FOR MEN [US$ 2 025]

Table 3A-1 SELECT NEW DEODORANT AND ANTIPERSPIRANT PRODUCTS FOR MEN INTRODUCED IN 2003
Figure 3A-1 U.S. MANUFACTURERS’ SALES OF DEODORANTS FOR MEN, 2002 AND 2003
Table 3A-2 MANUFACTURERS’ SALES OF DEODORANTS AND ANTIPERSPIRANTS FOR MEN BY BRAND, 2002 AND 2003
Table 3A-3 MANUFACTURERS’ SALES OF DEODORANTS AND ANTIPERSPIRANTS USED BY MEN BY PURCHASE CHANNEL, 2002 AND 2003

FRAGRANCES FOR MEN [US$ 2 025]

Table 3B-1 SELECT NEW FRAGRANCES FOR MEN INTRODUCED IN 2003
Figure 3B-1 U.S. MANUFACTURERS’ SALES OF FRAGRANCES FOR MEN, 1998 TO 2003
Table 3B-2 TOP FRAGRANCE BRANDS FOR MEN BY SEGMENT, 2002 AND 2003
Table 3B-3 FRAGRANCE USAGE BY BRAND
Table 3B-4 MANUFACTURERS’ SALES OF FRAGRANCES FOR MEN BY COMPANY, 2002 AND 2003

HAIR CARE PRODUCTS FOR MEN [US$ 2 025]

Table 3C-1 SELECT NEW HAIR CARE PRODUCTS FOR MEN INTRODUCED IN 2003
Figure 3C-1 U.S. MANUFACTURERS’ SALES OF HAIR CARE PRODUCTS FOR MEN, 2002 AND 2003
Table 3C-2 MANUFACTURERS’ SALES OF HAIR CARE PRODUCTS FOR MEN, 2002 AND 2003
Table 3C-3 MANUFACTURERS’ SALES OF HAIR CARE PRODUCTS USED BY MEN BY PURCHASE CHANNEL, 2002 AND 2003

PERSONAL CLEANSING PRODUCTS FOR MEN [US$ 2 025]

Table 3D-1 SELECT NEW PERSONAL CLEANSING PRODUCTS TARGETED TO MEN INTRODUCED IN 2003
Figure 3D-1 U.S. MANUFACTURERS’ SALES OF PERSONAL CLEANSING PRODUCTS FOR MEN, 2002 AND 2003
Table 3D-2 MANUFACTURERS’ SALES OF PERSONAL CLEANSING PRODUCTS FOR MEN BY SEGMENT AND BRAND, 2002 AND 2003
Table 3D-3 MANUFACTURERS’ SALES OF PERSONAL CLEANSING PRODUCTS USED BY MEN BY PURCHASE CHANNEL, 2002 AND 2003

SHAVING PRODUCTS FOR MEN [US$ 2 025]

Table 3E-5 MANUFACTURERS’ SALES OF SHAVING PRODUCTS FOR MEN BY PURCHASE CHANNEL, 2002 AND 2003

SKIN CARE PRODUCTS FOR MEN [US$ 2 025]

Table 3F-1 SELECT NEW SKIN CARE PRODUCTS FOR MEN INTRODUCED IN 2003
Figure 3F-1 U.S. MANUFACTURERS’ SALES OF SKIN CARE PRODUCTS FOR MEN, 2002 AND 2003
Table 3F-2 MANUFACTURERS’ SALES OF SKIN CARE PRODUCTS FOR MEN BY BRAND, 2002 AND 2003
Table 3F-3 MANUFACTURERS’ SALES OF SKIN CARE PRODUCTS USED BY MEN BY PURCHASE CHANNEL, 2002 AND 2003

MALE ATTITUDES AND USAGE OF GROOMING PRODUCTS [US$ 6 075]

Table 4-1 DEMOGRAPHIC COMPOSITION OF MALE SURVEY RESPONDENTS

MALE GROOMING PRODUCTS USAGE [US$ 3 050]

Figure 4A-1 NUMBER OF GROOMING PRODUCTS USED ON AN AVERAGE DAY
Figure 4A-2 PRODUCT USAGE AND PURCHASE FOR SELF-USE
Figure 4A-3 SHAVING RAZOR AND BLADE USAGE BY PRODUCT TYPE
Figure 4A-4 SHAVING CREAM AND GEL USAGE BY PRODUCT TYPE
Figure 4A-5 BAR SOAP AND BODY WASH USAGE BY PRODUCT TYPE
Figure 4A-6 HAIR CARE PRODUCT USAGE BY PRODUCT TYPE
Figure 4A-7 DEODORANT AND ANTIPERSPIRANT USAGE BY PRODUCT TYPE
Figure 4A-8 FRAGRANCE AND AFTERSHAVE USAGE BY PRODUCT TYPE
Figure 4A-9 FACIAL CLEANSER USAGE BY PRODUCT TYPE
Figure 4A-10 MOISTURIZER AND SPECIALTY ITEM USAGE BY PRODUCT TYPE
Figure 4A-11 FREQUENCY OF USAGE FOR MALE GROOMING PRODUCTS
Figure 4A-12 SHARING OF MEN’S GROOMING PRODUCTS
Table 4A-1 SHAVING RAZOR AND BLADE USAGE BY BRAND
Table 4A-2 SHAVING CREAM AND GEL USAGE BY BRAND
Table 4A-3 BAR SOAP AND BODY WASH USAGE BY BRAND
Table 4A-4 HAIR CARE PRODUCT USAGE BY BRAND
Table 4A-5 DEODORANT AND ANTIPERSPIRANT USAGE BY BRAND
Table 4A-6 FRAGRANCE AND AFTERSHAVE USAGE BY BRAND
Table 4A-7 SKIN CARE PRODUCT USAGE BY BRAND
Figure 4A-13 IMPORTANCE RATINGS FOR SHAVING RAZOR AND BLADE USAGE
Figure 4A 14 IMPORTANCE RATINGS FOR SHAVING CREAM AND GEL USAGE
Figure 4A-15 IMPORTANCE RATINGS FOR FRAGRANCE AND AFTERSHAVE USAGE
Figure 4A-16 IMPORTANCE RATINGS FOR HAIR CARE PRODUCT USAGE
Figure 4A-17 IMPORTANCE RATINGS FOR DEODORANT AND ANTIPERSPIRANT USAGE
Figure 4A-18 IMPORTANCE RATINGS FOR FRAGRANCE AND AFTERSHAVE USAGE
Figure 4A-19 IMPORTANCE RATINGS FOR SKIN CARE PRODUCT USAGE
Figure 4A-20 REASONS FOR SWITCHING SHAVING RAZORS AND BLADES
Figure 4A-21 REASONS FOR SWITCHING SHAVING CREAMS AND GELS
Figure 4A-22 REASONS FOR SWITCHING BAR SOAPS AND BODY WASHES
Figure 4A-23 REASONS FOR SWITCHING HAIR CARE PRODUCTS
Figure 4A-24 REASONS FOR SWITCHING DEODORANTS AND ANTIPERSPIRANTS
Figure 4A-25 REASONS FOR SWITCHING FRAGRANCES AND AFTERSHAVES
Figure 4A-26 REASONS FOR SWITCHING SKIN CARE PRODUCTS

PRODUCT BENEFITS [US$ 475]

Table 4B-1 IMPORTANCE OF BENEFITS IN SELECTING SHAVING RAZORS AND BLADES
Table 4B-2 IMPORTANCE OF BENEFITS IN SELECTING DEODORANTS AND ANTIPERSPIRANTS
Table 4B-3 IMPORTANCE OF BENEFITS IN SELECTING FACIAL MOISTURIZERS
Table 4B-4 IMPORTANCE OF BENEFITS IN SELECTING FACIAL CLEANSERS

MALE GROOMING PRODUCT PURCHASES [US$ 2 425]

Figure 4C-1 PURCHASE FREQUENCY OF MALE GROOMING PRODUCTS BY PRODUCT CATEGORY
Figure 4C-2 PURCHASE CHANNELS FOR SHAVING RAZORS AND BLADES
Figure 4C-3 PURCHASE CHANNELS FOR SHAVING CREAMS AND GELS
Figure 4C-4 PURCHASE CHANNELS FOR BAR SOAP AND BODY WASHES
Figure 4C-5 PURCHASE CHANNELS FOR HAIR CARE PRODUCTS
Figure 4C-6 PURCHASE CHANNELS FOR DEODORANTS AND ANTIPERSPIRANTS
Figure 4C-7 PURCHASE CHANNELS FOR FRAGRANCES AND AFTERSHAVES
Figure 4C-8 PURCHASE CHANNELS FOR SKIN CARE PRODUCTS
Figure 4C-9 REASONS TO PURCHASE BRAND OF SHAVING RAZORS AND BLADES
Figure 4C-10 REASONS TO PURCHASE NEW SHAVING RAZORS AND BLADES
Figure 4C-11 REASONS TO PURCHASE BRAND OF SHAVING CREAM OR GEL
Figure 4C-12 REASONS TO PURCHASE NEW SHAVING CREAM OR GEL
Figure 4C-13 REASONS TO PURCHASE BRAND OF BAR SOAP OR BODY WASH
Figure 4C-14 REASONS TO PURCHASE NEW BAR SOAP OR BODY WASH
Figure 4C-15 REASONS TO PURCHASE BRAND OF HAIR CARE PRODUCTS
Figure 4C-16 REASONS TO PURCHASE NEW HAIR CARE PRODUCTS
Figure 4C-17 REASONS TO PURCHASE BRAND OF DEODORANT OR ANTIPERSPIRANT
Figure 4C-18 REASONS TO PURCHASE NEW DEODORANT OR ANTIPERSPIRANT
Figure 4C-19 REASONS TO PURCHASE BRAND OF FRAGRANCE OR AFTERSHAVE
Figure 4C-20 REASONS TO PURCHASE NEW FRAGRANCE OR AFTERSHAVE
Figure 4C-21 REASONS TO PURCHASE BRAND OF SKIN CARE PRODUCT
Figure 4C-22 REASONS TO PURCHASE NEW SKIN CARE PRODUCT
Figure 4C-23 IMPORTANCE RATINGS FOR SHAVING RAZOR AND BLADE PURCHASE
Figure 4C-24 IMPORTANCE RATINGS FOR SHAVING CREAM AND GEL PURCHASE
Figure 4C-25 IMPORTANCE RATINGS FOR SOAP AND BODY WASH PURCHASE
Figure 4C-26 IMPORTANCE RATINGS FOR HAIR CARE PRODUCT PURCHASE
Figure 4C-27 IMPORTANCE RATINGS FOR DEODORANT AND ANTIPERSPIRANT PURCHASE
Figure 4C-28 IMPORTANCE RATINGS FOR FRAGRANCE AND AFTERSHAVE PURCHASE
Figure 4C-29 IMPORTANCE RATINGS FOR SKIN CARE PRODUCT PURCHASE

THE FEMALE PERSPECTIVE

Table 4D-1 DEMOGRAPHIC COMPOSITION OF FEMALE SURVEY RESPONDENTS
Figure 4D-1 PERCENTAGE OF FEMALE RESPONDENTS WHO PURCHASED MALE GROOMING PRODUCTS FOR MALES IN THEIR HOUSEHOLD BY PRODUCT CATEGORY
Figure 4D-2 WHY DO YOU CHOOSE A BRAND OF SHAVING PRODUCT?
Figure 4D-3 WHY DO YOU CHOOSE A BRAND OF BAR SOAP/BODY WASH?
Figure 4D-4 WHY DO YOU CHOOSE A BRAND OF HAIR CARE PRODUCT?
Figure 4D-5 WHY DO YOU CHOOSE A BRAND OF DEODORANT/ANTIPERSPIRANT?
Figure 4D-6 WHY DO YOU CHOOSE A BRAND OF FRAGRANCE/AFTERSHAVE?
Figure 4D-7 WHY DO YOU CHOOSE A BRAND OF SKIN CARE PRODUCT?
Table 4D-2 PERCENTAGE OF FEMALES WHO PURCHASE MALE GROOMING PRODUCTS BY CATEGORY AND RETAIL OUTLET
Table 4D-3 REGULARITY OF MALE GROOMING PRODUCT PURCHASE BY FEMALES OR MALES
Table 4D-4 FREQUENCY OF MALE GROOMING PRODUCT PURCHASE BY FEMALES

OPPORTUNITY ASSESSMENT

BRAND PROFILES [US$ 6 075]

Table 5-1 U.S. MANUFACTURERS’ SALES OF GROOMING PRODUCTS USED BY MEN, 2003
Figure 5-1 POSITIONING MAP OF MEN’S GROOMING PRODUCT BRANDS

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