OTCs in Managed Care 2004: Taking the Pulse of MCOs and PBMs
Published July 2004
View PDF brochure
This study examines the issues
and opportunities for OTC companies that are promoting their
brands in managed care settings. It provides objective insights
on complex issues surrounding coverage/promotion of OTCs among
managed care organizations (MCOs) and pharmacy benefit managers
(PBMs), including trends in Rx-to-OTC switches and strategies
for successful partnering between OTC companies and MCOs/PBMs. (Y575)
 |
or |
 |

 |
ORDER ONLINE |
| |
| You may submit an online request to subscribe to sections of this report, using
a simple three-step process. After submitting your online request,
you will then be contacted by a member of our global sales team
to confirm the final price, and complete the transaction. Upon
acceptance of your order, we will deliver the files in pdf format
via email. |
STEP
1 of 3
– Select the sections in which you are
interested by clicking on the appropriate boxes:
|