FULL REPORT [$28,100]

INTRODUCTION [$0]

• Figure 1-1 SUPPLIER IMPORTANCE RATINGS BY GOLF COURSE SUPERINTENDENT AND LAWN CARE OPERATOR RESPONDENTS
• Figure 1-2 ESTIMATED SALES OF TURF MANAGEMENT PESTICIDES TO GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS BY PRODUCT TYPE, 2004
• Figure 1-3 ESTIMATED SALES OF TURF MANAGEMENT PESTICIDES TO GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS BY PRODUCT TYPE AND END-USER SEGMENT, 2004
• Figure 1-4 ESTIMATED SALES OF TURF MANAGEMENT PESTICIDES TO GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS BY SUPPLIER, 2004
• Table 1-1 ESTIMATED SALES OF TURF MANAGEMENT PESTICIDES TO GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS BY SUPPLIER AND MARKET SEGMENT, 2004

PURCHASE DECISION FACTOR OVERVIEW [$7,000]

• Table 2-1 PURCHASE DECISION FACTOR GROUPINGS
• Figure 2-1 STATED IMPORTANCE OF PURCHASE DECISION FACTORS AMONG TURF MANAGEMENT PROFESSIONALS
• Table 2-2 STATED VERSUS DERIVED IMPORTANCE OF PURCHASE DECISION ACTORS AMONG TURF MANAGEMENT PROFESSIONALS
• Table 2-3 STATED VERSUS DERIVED IMPORTANCE AMONG GOLF COURSE SUPERINTENDENTS
• Table 2-4 STATED VERSUS DERIVED IMPORTANCE AMONG LAWN CARE OPERATORS
• Figure 2-2 PURCHASE FACTOR IMPORTANCE FOR PROFESSIONAL TURF MANAGERS
• Figure 2-3 FACTORS WITH SIGNIFICANT DIFFERENCES IN PURCHASE FACTOR IMPORTANCE FOR GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS
• Figure 2-4 TURF MANAGERS’ PREFERRED INFORMATION SOURCES
• Figure 2-5 MANUFACTURERS FROM WHICH SURVEY RESPONDENTS PURCHASE PRODUCTS
• Figure 2-6 PERFORMANCE RATINGS FOR TURF MANAGEMENT PROFESSIONALS SURVEYED AND ALL PURCHASE FACTORS RATED

PURCHASE DECISION FACTOR RATINGS [$8,500]

• Figure 3-1 HIGHEST RATING GIVEN FOR EXCEPTIONAL PERFORMANCE AND LOWEST RATING GIVEN BEFORE CHANGING SUPPLIERS
• Figure 3-2 OVERALL RATINGS BY COMPANY: STATED VERSUS CALCULATED
• Figure 3-3 OVERALL PRODUCT-RELATED PURCHASE DECISION FACTOR RATINGS BY COMPANY
• Figure 3-4 HERBICIDE PRODUCT PERFORMANCE RATINGS
• Figure 3-5 INSECTICIDE PRODUCT PERFORMANCE RATINGS
• Figure 3-6 FUNGICIDE PRODUCT PERFORMANCE RATINGS
• Figure 3-7 CONSISTENTLY PROVIDES HIGH-QUALITY PRODUCTS
• Figure 3-8 HAS FORMULATIONS THAT MEET MY NEEDS
• Figure 3-9 PROVIDES PACKAGING THAT MEETS MY NEEDS
• Figure 3-10 BRINGS INNOVATIVE PRODUCTS TO THE MARKET
• Figure 3-11 OVERALL SUPPORT-RELATED PURCHASE DECISION FACTOR RATINGS BY COMPANY
• Figure 3-12 FIELD SALES STAFF IS KNOWLEDGEABLE/HELPFUL
• Figure 3-13 COMPANY KEEPS ITS PROMISES
• Figure 3-14 FIELD TECH SUPPORT IS AVAILABLE WHEN NEEDED
• Figure 3-15 PROVIDES EFFECTIVE TRAINING SERVICES
• Figure 3-16 TRADE ADVERTISING HELPS ME KEEP UP
• Figure 3-17 PROVIDES ON-TIME DELIVERY
• Figure 3-18 ORDER PROCESSING IS ACCURATE
• Figure 3-19 CUSTOMER SERVICE STAFF IS EASY TO DEAL WITH
• Figure 3-20 PROVIDES PRINT OR VIDEO MATERIAL TO HELP ME SELL
• Figure 3-21 WEB SITE IS HELPFUL AND EASY TO USE
• Figure 3-22 OVERALL SAFETY-RELATED PURCHASE DECISION FACTOR RATINGS BY COMPANY
• Figure 3-23 PRODUCTS IMPROVE APPLICATOR SAFETY
• Figure 3-24 PRODUCTS PERCEIVED AS SAFE TO HOMEOWNERS/GOLFERS
• Figure 3-25 OVERALL PRICE-RELATED PURCHASE DECISION FACTOR RATINGS BY COMPANY
• Figure 3-26 OFFERS THE LOWEST PRICE
• Figure 3-27 OFFERS EFFECTIVE DISCOUNTS/INCENTIVES
• Table 3-1 WHAT DO RESPONDENTS MEAN BY COMPANY KEEPS ITS PROMISES?
• Figure 3-28 LIKELY TO RECOMMEND: AN INDICATION OF LOYALTY
• Figure 3-29 COMPOSITE LOYALTY SCORES OF BAYER, DOW AGROSCIENCES, AND SYNGENTA

COMPANY PERFORMANCE PERCEPTIONS [$14,000]

• Figure 4-1 OVERALL PERFORMANCE RATINGS FOR SYNGENTA, BAYER, AND DOW AGROSCIENCES AND LIKELIHOOD OF RECOMMENDING BY GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS
• Figure 4-2 COMPANY RATINGS BY ALL RESPONDENTS FOR PRODUCT-RELATED FACTORS
• Figure 4-3 COMPANY RATINGS BY ALL RESPONDENTS FOR SUPPORT-RELATED FACTORS
• Figure 4-4 COMPANY RATINGS BY ALL RESPONDENTS FOR SAFETY-RELATED FACTORS
• Figure 4-5 COMPANY RATINGS BY ALL RESPONDENTS FOR PRICE-RELATED FACTORS
• Figure 4-6 COMPANY RATINGS BY GOLF COURSE SUPERINTENDENTS FOR PRODUCT-RELATED FACTORS
• Figure 4-7 COMPANY RATINGS BY GOLF COURSE SUPERINTENDENTS FOR SUPPORT-RELATED FACTORS
• Figure 4-8 COMPANY RATINGS BY GOLF COURSE SUPERINTENDENTS FOR SAFETY-RELATED FACTORS
• Figure 4-9 COMPANY RATINGS BY GOLF COURSE SUPERINTENDENTS FOR PRICE-RELATED FACTORS
• Figure 4-10 COMPANY RATINGS BY LAWN CARE OPERATORS FOR PRODUCT-RELATED FACTORS
• Figure 4-11 COMPANY RATINGS BY LAWN CARE OPERATORS FOR SUPPORT-RELATED FACTORS
• Figure 4-12 COMPANY RATINGS BY LAWN CARE OPERATORS FOR SAFETY-RELATED FACTORS
• Figure 4-13 COMPANY RATINGS BY LAWN CARE OPERATORS FOR PRICE-RELATED FACTORS
• Table 4-1 OPEN-ENDED REASONS FOR OVERALL RATING FROM ALL RESPONDENTS
• Table 4-2 OPEN-ENDED SUGGESTIONS FOR IMPROVEMENTS FROM ALL RESPONDENTS
• Table 4-3 PRODUCT-RELATED SUGGESTIONS FOR IMPROVEMENTS FROM ALL RESPONDENTS
• Figure 4-14 PERFORMANCE PERCEPTIONS OF BAYER AMONG GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS FOR ALL PURCHASE DECISION FACTORS
• Table 4-4 REASONS BEHIND THE PERFORMANCE RATING GIVEN TO BAYER
• Table 4-5 SUGGESTED AREAS OF IMPROVEMENT FOR BAYER
• Figure 4-15 PERFORMANCE PERCEPTIONS OF DOW AGROSCIENCES AMONG GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS FOR ALL PURCHASE DECISION FACTORS
• Table 4-6 REASONS BEHIND THE PERFORMANCE RATING GIVEN TO DOW AGROSCIENCES
• Table 4-7 SUGGESTED AREAS OF IMPROVEMENT FOR DOW AGROSCIENCES
• Figure 4-16 PERFORMANCE PERCEPTIONS OF SYNGENTA AMONG GOLF COURSE SUPERINTENDENTS AND LAWN CARE OPERATORS FOR ALL PURCHASE DECISION FACTORS
• Table 4-8 REASONS BEHIND THE PERFORMANCE RATING GIVEN TO SYNGENTA
• Table 4-9 SUGGESTED AREAS OF IMPROVEMENT FOR SYNGENTA
• Table 4-10 COMPANY RATINGS BY ALL RESPONDENTS FOR ALL PURCHASE DECISION FACTORS

DISTRIBUTOR PERSPECTIVES [$8,500]

• Table 5-1 PRIMARY DISTRIBUTORS USED BY SURVEY RESPONDENTS
• Table 5-2 DISTRIBUTOR RATINGS OF SUPPLIERS TO THE PROFESSIONAL PEST MANAGEMENT MARKET FOR ALL PURCHASE DECISION FACTORS
• Table 5-3 REASONS BEHIND THE OVERALL PERFORMANCE RATING GIVEN TO BAYER BY DISTRIBUTORS
• Table 5-4 REASONS BEHIND THE OVERALL PERFORMANCE RATING GIVEN TO DOW AGROSCIENCES BY DISTRIBUTORS
• Table 5-5 REASONS BEHIND THE PERFORMANCE RATING GIVEN TO SYNGENTA BY DISTRIBUTORS
• Table 5-6 SUGGESTIONS FOR IMPROVEMENT FROM DISTRIBUTORS FOR BAYER
• Table 5-8 SUGGESTIONS FOR IMPROVEMENT FROM DISTRIBUTORS FOR SYNGENTA

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